文章基本信息

标题：Extra! Extra! O caso do Metrorec revela como é operada a manipulação ideológica do discurso da QVT
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作者：Débora Coutinho Paschoal Dourado ; Cristina Amélia Carvalho
期刊名称：Cadernos EBAPE.BR
印刷版ISSN：1679-3951
出版年度：2007
卷号：5
期号：4
页码：1-11
出版社：Escola Brasileira de Administração Pública e de Empresas - Fundação Getulio Vargas
摘要：This paper aims at discussing the organizational interest when supporting the stated logics of Quality of Life at Work (QLW). This study applies the discourse critical analysis method in Metrorec's QLW program. Metrorec is a metro company based in Pernambuco-Brazil. Discursive categories allowed reaching the rhetorical arguments used by QLW ideology, which in its speech effectively makes the existing domination in employees-company relation fade away. The domination discourse of QLW looks at participation and commitment of the employee while covering up the negative effects of work over its performance.