文章基本信息

标题：Consumidoras e heroínas: gênero na telenovela
本地全文：下载
作者：Heloisa Buarque de Almeida
期刊名称：Estudos Feministas
印刷版ISSN：0104-026X
出版年度：2007
卷号：15
期号：1
页码：177
语种：Portuguese
出版社：Universidade Federal de Santa Catarina
摘要：This article explores the relationship between television soap operas, consumption and gender, in order to understand how media is articulated to the promotion of goods and of consumer culture, and how gender is a very important axis of such articulation. The research has originally started from a soap opera reception ethnography, but unfolded in the analysis of the relationship between television and advertising, discussing the feminilization of consumption and the construction of a certain hegemonic female image both in soap operas and in advertising.
关键词：televisão;gênero;consumo;telenovelas.