文章基本信息

标题：Maturidade Organizacional em Inteligência Competitiva – O Caso de uma Instituição Financeira Brasileira
本地全文：下载
作者：Leonel Cezar Rodrigues ; Júlio Cesar Volpp ; Waldir Rechziegel 等
期刊名称：Revista de Ciências da Administração : RCA
印刷版ISSN：1516-3865
电子版ISSN：2175-8077
出版年度：2014
卷号：16
期号：38
页码：126-139
语种：Portuguese
出版社：Universidade Federal de Santa Catarina
摘要：This study aims at characterizing and identifying the degree of maturity in Competitive Intelligence (CI) of a financial organization from a developing country, abyding by a maturity model in the literature. To do this research, the chosen method was the case study. Data were collected among 4 distinct áreas of the organization: Marketing, Physical Security; International Relations; and Risk management. Main results indicate that two áreas show maturity in CI, level 1 – Informal. The othe two show degree of maturity in CI, level 2 – Formal. Conclusions of the study support coherence of criteria and elements that bolster the logic of the selected model and the decentralized structure of CI in the studied organization, showing, in an yet intuitive way, to hold an advanced CI operating model.
关键词：Competitive Intelligence;Maturity in Competitive Intelligence;Competitive Intelligence Maturity;Maturity Model.;Inteligência Competitiva;Maturidade em Inteligência Competitiva;Modelo de Maturidade