文章基本信息

标题：Metodologia para análise e ampliação da competitividade empresarial
本地全文：下载
作者：Jose Celso Contador ; Carlos Alberto Contador ; Marcius Fabius Henriques de Carvalho 等
期刊名称：Revista de Ciências da Administração : RCA
印刷版ISSN：1516-3865
电子版ISSN：2175-8077
出版年度：2006
卷号：8
期号：15
页码：88-113
语种：Portuguese
出版社：Universidade Federal de Santa Catarina
摘要：This paper presents a new methodology for the analysis of a group of companies, aiming at explaining and increasing a firm´s competitiveness. Based on the model of the fields and weapons of the competition, the methodology distinguishes between business and operational competitive strategies. The first consists of some of the 15 fields of the competition, and the latter consists of the weapons of the competition. Competitiveness is explained through the application of several mathematical variables. The influence of the competitive strategies is statistically evaluated using the Wilcoxon-Mann-Whitney non-parametric test, the t-test, and Pearson´s correlation. The methodology was applied to companies belonging to the textil e pole of Americana; one of the conclusions reached is that what explains competitiveness is the operational strategy rather than the business strategy. Therefore, to improve competitiveness, a company must intensify its focus on weapons that are relevant to the fields where it decided to compete.
关键词：Estratégia;Competitividade;Campos e armas da competição;Indústria têxtil;Strategy;Competitiveness;Fields and weapons of the competition;Têxtil e industry