文章基本信息

标题：Stakeholders: principais abordagens
本地全文：下载
作者：Patrícia Mattos de Barros Schiavoni ; Mário César Barreto Moraes ; Alice Carneiro de Castro 等
期刊名称：Revista de Ciências da Administração : RCA
印刷版ISSN：1516-3865
电子版ISSN：2175-8077
出版年度：2013
卷号：1
期号：1
页码：187-197
语种：Portuguese
出版社：Universidade Federal de Santa Catarina
摘要：Every time organizations need adaptations to stay alive. We consider the analysis of their external environment an essential tool in this adaptive process, in particular, know your stakeholders. This article aims to present different approaches to organizational stakeholders, contributing concurrently with academia and companies who choose to analyze and act on its stakeholders, and possibly have a prominent market. We highlight the approach of stakeholder management, Edward Freeman, the model of corporate relations with stakeholders Ann Svendsen approach and commitment of stakeholders, Steven Walker and Jeffrey Marr.
关键词：Stakeholders;Stakeholder Management;Corporate Relations;Commitment;Stakeholders;Gestão dos stakeholders;Relações corporativas;Comprometimento