Individualized fine interior equipment--electrical outlet and switch(a star is born).
Karazinec, Rok ; Brajlih, Tomaz ; Drstvensek, Igor 等
1. INTRODUCTION
Nowadays, we practically face an overflow of standard
non-individual products. That leads us to a point where we start to
think about individualized custom-fit products, which would correspond
exactly to a specific user's demands and wishes bringing an added
value to a product. Introduction of Additive Manufacturing technologies
has increased the possibilities for faster and much more cost-efficient
production of customized products compared to conventional manufacturing
technologies (Pahole et al., 2005).
Because awareness that custom made products could be interesting
for market, we decided, to design a sample product which would
correspond to users wishes, be custom made and present the sense of
uniqueness. For this purpose we also made a research about potential
customer response, which shows the possibilities of customized products
(Drstvensek, 2004).
2. PROCEDURE
To find a product which could be mass customized and still be
actually unique for each customer is very difficult. Such a product
should be an object of mass consumption but still its customization
should bring enough added value. It is necessary to be innovative and
creative and not to be limited by existing sets of ideas (Rogers, 1995).
So we decided to offer a possibility of unique decorative covers of
switches and outlets, which are presenting daily products of wide
consumption, therefore a product that everybody knows and also uses. It
is important to emphasize, that our way of customization doesn't
change basic function of the product. Primary goal of making customized
decorative covers of switches and outlets is actually a unique shape of
product. This shape, which presents a certain synergy between internal
place of a house, apartment or business place bring a certain added
value to our market (Forster et al, 2006).
3. CAD MODELLING OPTIONS
The most important step during process of product customization is
receiving information from a costumer in order to customize a product
according to his wishes (Pahole et al., 2005). If we want to use
Additive Manufacturing technologies in customized production than this
information would ideally be in form of a finished customized CAD model.
In case of our product we have several options of getting a CAD model
for an individual customer. The first option is that we as a
manufacturer would also do a CAD modelling. We would model according to
customer's wishes which would be described orally, by a simple
sketch or similar method. The second option would be to get CAD models
from interior designers. In this case we would be just manufacturers. We
expect that interior designers will be able to design their covers with
help of our template with CAD software that they already use in their
work. The third option is that we would prepare a web based simple CAD
user interface. In this case every customer would model his own product
(Figure 1).
[FIGURE 1 OMITTED]
4. PRODUCTION--SELECTIVE LASER SINTERING
SLS process has some advantages ahead of other RP processes such as
a wide range of available materials. Available are polymers (nylon with
various fibres, polystyrene), metals (steel, Ti) and some ceramics. The
parts are functional and no support material is needed. With SLS we
combine small material parts--powder with a high-power CO2 laser into
layers, that combine to present 3D parts (Rapiman 2010).
The basic material is a powder with particles of diameter around 50
um. The machine puts a thin layer of material on the working table,
where a computer-controlled laser describes the contour of a part, so
one layer of a part is built. Before the next passage, the working table
is lowered by one layer, the next layer of raw material is placed on it
and the procedure repeats itself. Example of a customized switch and
outlet were made on EOS Formiga P100 selective laser sintering machine
in the Intelligent Manufacturing Systems Laboratory of the Faculty of
Mechanical Engineering, University of Maribor.
The Formiga P 100 represents laser-sintering in the compact class.
With a build envelope of 200 mm x 250 mm x 330 mm, the Formiga P 100
produces plastic products from polyamide or polystyrene within a few
hours and directly from CAD data. The machine is ideally suited for the
economic production of small series and individualised products with
complex geometry--requirements which apply among others to the medical
device industry as well as for high-value consumer goods(EOS, 2010).
Both products were installed for testing and taking pictures that would
later be included in the potential customer survey (Figure 2).
[FIGURE 2 OMITTED]
5. RESULTS
Survey was made through internet and with personal contacts.
Important criteria were sex, age and education, opinion about decorative
covers and about decision whether they are ready for buying custom made
switches and outlets. Results show interesting aspects about age and
degree of education of those that found the product attractive (Figure 3
and 4).
[FIGURE 3 OMITTED]
Population, between 49 and 55 years old with secondary school
education is the first target group. The second group is between 35 and
41 years old with college education.
[FIGURE 4 OMITTED]
I think that this is because population in both target groups are
accommodated in apartments or houses. This fact makes them interested
for interior equipment. Both of target group had common opinion, that
sale price should not be over 20 Euros for a piece. This is an important
fact, because as far I know this price is hard to achieve with current
prices additive manufacturing technologies that meet required mechanical
properties and dimensional accuracy.
6. CONCLUSION
The presented case study shows the enormous potential of using
Additive Manufacturing technologies in mass customization of products.
Until now, individually customized products were made in fields of very
high added values and complex geometry such as medical implants, custom
hearing aids and aircraft parts. With ever greater availability and
lower prices of Additive Manufacturing technologies, even much simpler
products could be customized. Even in our case of a very simple and mass
produced an individualized shape with retained basic product
functionality could present enough added value to the potential
customer.
7. REFERENCES
Drstvensek, Igor. Layered technologies, Maribor, Slovenia, Faculty
of Mechanical Engineering, 2004
Forster, Anja, Peter, Kreuz. Marketing-Trends: Inovative Konzepte
fur Ihren Markterfolg. Wiesbaden, Germany, 2006.
Pahole I, Drstvensek I, Veza I, et al. Use of rapid prototyping in
renovation of old-timers. 16th International Symposium of the Danube
Adria Association for Automation and Manufacturing, October, 2005
Opatija, Croatia
Pahole I, Drstvensek I, Ficko M, et al. Rapid prototyping processes
give new possibilities to numerical copying techniques. 8th
International Conference on Advances in Materials and Processing
Technologies/13th International Conference on Achievements in Mechanical
and Materials Engineering, May, 2005 Gliwice Wisla, Poland
*** Rapiman network web page. Avaliable at: http://www.rapiman.net
[Access:28.8.2010]
Rogers, Everett M. Diffusion of innovations. New York, USA: The
free press, 1995.
*** EOS company web page. Avaliable at: http://www.eos.com
[Access:28.8.2010]