Perception of competitiveness in the context of sustainable development: facets of "sustainable competitiveness"/Konkurencingumo suvokimas darnaus vystymosi kontekste: "darnaus konkurencingumo" aspektai.
Balkyte, Audrone ; Tvaronaviciene, Manuela
1. Introduction
The Lisbon Strategy, launched in 2000, was based on an
acknowledgement of the European Union's need to increase its
productivity and competitiveness. The financial and economic crisis that
started in 2008 resulted in a significant loss in jobs and potential
output. European Council agreed to the European Commission's
proposal to launch a new strategy for jobs and growth--"Europe
2020", which will focus on the key areas where action is needed to
boost Europe's potential for sustainable growth and
competitiveness.
Political topicalities raise a need for development of a new
concept of the competitiveness and revealing relationships between
sustainable development and competitiveness. The aim of this article is
to set out the future research area of competitiveness theory taking
into account the development of competitiveness concept and existing
research tendencies.
It is generally recognized that continued competitiveness and
economic growth are essential factors for supporting living standards
and wellbeing. Strong international competitiveness creates the
resources that enable material improvements in living standards and
resources for investments that promote both individual wellbeing and
national competitiveness (Discussion Paper on Wellbeing and
Competitiveness 2008: 3). Competitive regions and cities are places
where both companies and people want to invest and to locate in (Kitson
et al. 2004: 997).
Competitiveness research and studies look at all the elements that
can explain the competitiveness success and try to identify the drivers
of competitiveness. Despite there is a whole strand of scientific
literature on competitiveness, alas, unanimous agreement about
definition or model of competitiveness has not been reached.
For developing the concept of competitiveness it is necessary to
undergo critical analysis of existing studies on national
competitiveness.
First, this article looks at the different definitions, outlines
the most recent concepts of competitiveness, and provides the suggested
classification of competitiveness research areas.
Second, the article provides an overview of some of the models most
frequently used for competitiveness, especially national
competitiveness, analysis (Porter's Diamond model, the
Double--Diamond model, the Generalized Double-Diamond (GDD) model, the
Nine--Factor model, TOWS Matrix, Competitiveness Pyramid, etc.) and
international assessments of competitiveness (World Economic Forum, IMD
World Competitiveness Centre, Robert Huggins Associates, etc.).
Generally, the analysis of the different theoretical views and
research in the scientific and legal literature on the topic of
competitiveness is followed by the summary of the conclusions. This
article outlines the new approach to competitiveness theory and reveals
relationships between competitiveness and other research areas.
In this sense, the findings of this article may contribute for
development of further research of competitiveness.
2. Theory: definitions and concept of competitiveness
Theoretical explanations of economic competitiveness vary. Some
researchers believe that the concept of competitiveness applies most
appropriately to firms and products. Others identify the national
competitiveness as an important determinant of firms'overall
competitiveness or analyse it from the sectoral perspective.
International researches highlight that cities drive economic growth and
enhance national competitiveness.
In the literature the word "competitiveness" conveys a
different meaning when applied to an individual firm or an individual
sector or economic activity within a country or region.
For a firm, competitiveness is the ability to produce the right
goods and services of the right quality, at the right price, at the
right time. It means meeting customers' needs more efficiently and
more effectively than other firms do (Edmonds 2000: 20). Generally,
competitiveness is the ability of an organization to compete
successfully with its commercial rivals (Law 2009).
Firms compete in the market just as industries in different
countries compete in the world market, but, given the nature of
international exchanges, the notion of competing countries does not make
sense (Krugman 1994).
Feurer and Chaharbaghi (1994) have proposed a holistic definition
of competitiveness, taking into account the sustainability:
"Competitiveness is relative and not absolute. It depends on
shareholder and customer values, financial strength which determines the
ability to act and react within the competitive environment and the
potential of people and technology in implementing the necessary
strategic changes. Competitiveness can only be sustained if an
appropriate balance is maintained between these factors which can be of
a conflicting nature".
For an industrial sector, the main competitiveness criterion is
maintaining and improving its position in the global market.
Competitiveness--the ability to compete in markets for goods or
services. This is based on a combination of price and quality. With
equal quality and an established reputation, suppliers are competitive
only if their prices are as low as those of rivals (Black et al. 2009).
Snieska and Bruneckiene (2009: 46) have defined a regional
competitiveness as an ability to use factors of competitiveness in order
to make a competitive position and maintain it among other regions.
Traditionally, the international competitiveness of countries was
explained by international trade theories derived from the work of Adam
Smith. However, global economy is too complex to be explained by
traditional theories.
The The Organisation for Economic Co-operation and Development
(OECD) suggested that competitiveness be understood as: "The
ability of companies, industries, regions, nations or supranational
regions to generate, while being and remaining exposed to international
competition, relatively high factor income and factor employment levels
on a sustainable basis" (Hatzichronoglou 1996: 20). According to
the OECD, competitiveness is the ability of a country to produce goods
and services, under free and equal market conditions, that pass the test
of the international market and at the same time ensure long-term growth
of living standards (Economic Policy Reforms 2010: Going for Growth.
2010).
The World Economic Forum (WEF) defines competitiveness as "The
set of institutions, policies, and factors that determine the level of
productivity of a country. The level of productivity, in turn, sets the
sustainable level of prosperity that can be earned by an economy"
(Schwab 2009a: 4). In other words, more-competitive economies tend to be
able to produce higher levels of income for their citizens. The
productivity level also determines the rates of return obtained by
investments in an economy. Because the rates of return are the
fundamental drivers of the growth rates of the economy, a
more-competitive economy is one that is likely to grow faster in the
medium to long run.
The concept of competitiveness thus involves static and dynamic
components: although the productivity of a country clearly determines
its ability to sustain its level of income, it is also one of the
central determinants of the returns to investment, which is one of the
key factors explaining an economy's growth potential.
Two types of definitions of competitiveness are currently used in
the International Institute for Management Development's (IMD)
World Competitiveness Yearbook: a condensed definition and an academic
definition (Garelli 2005). The first IMD's definition of
competitiveness is "How nations and enterprises manage the totality
of their competencies to achieve prosperity or profit". The second
definition is "Competitiveness of Nations is a field of Economic
theory, which analyses the fact and policies that shape the ability of a
nation to create and maintain an environment that sustains more value
creation for its enterprises and more prosperity for its people".
Competitiveness is not just about growth or economic performance
but should take into consideration the "soft factors" of
competitiveness, such as the environment, quality of life, technology,
knowledge, etc.
The National Competitiveness Council (NCC) in Ireland generally
understands competitiveness as the ability of enterprises to
successfully sell goods and services on international markets.
Competitiveness is a crucial determinant of national economic survival
and future prosperity (Our Cities: Drivers of National Competitiveness
2009).
A definition of national competitiveness according to the National
Competitiveness Council (Annual Competitiveness Report 2004:
3)--"Competitiveness is the ability to achieve success in markets
leading to better standards of living for all. It stems from a number of
factors, notably firm level competitiveness and a supportive business
environment that encourages innovation and investment, which combined
lead to strong productivity growth, real income gains and sustainable
development".
This definition brings together a number of issues. First, the
definition draws attention to the view that in the long-run,
competitiveness is essentially about growth in productivity.
Productivity is a measure of the efficiency with which goods and
services are produced and is the key long-term determinant of every
nation's living standards. Second, the definition draws attention
to the importance of costs and the ability of firms to compete in
international markets. Finally, the definition emphasises that promoting
competitiveness should not be an agenda that divides business and wider
society. Economic dynamism and social progress must go hand-in-hand.
National competitiveness in the Annual Competitiveness Report
(2006: 8) is defined as all those factors that impact on the ability of
firms in a country to compete in international markets, in a way that
provides people with the opportunity to improve their quality of life.
Economic growth is nothing other than the sum of the growth created
in all areas of the country. The potential for growth across the country
can be boosted by increasing local and regional competitiveness and
creating a better climate for entrepreneurship, innovation and
investment.
Competitiveness refers to the overall economic performance of a
nation measured in terms of its ability to provide its citizens with
growing living standards on a sustainable basis and broad access for
jobs to those willing to work. Competitiveness is understood to mean a
sustained rise in the standards of living of a nation or region and as
low level of involuntary unemployment as possible.
Meanwhile, competitiveness is often measured in a narrower sense by
comparing relative inflation rates and the falling demand for export or
in a narrower sense by comparing relative inflation rates (Law 2009).
International competitiveness is the ability of an economy to supply
increasing aggregate demand and maintain exports. A loss of
competitiveness is usually signaled by increasing import and falling
exports (Black et al. 2009).
In order to proceed with a study on competitiveness, first, it is
necessary to clearly define the concept of competitiveness, second, it
is important to identify issues which are keys to underpinning national
competitiveness, and rebalancing economic activity to support
sustainable, export-led growth.
To generalize, competitiveness is both a test of the economy and a
chance to further enhance economic performance.
3. Overview of the existing studies on competitiveness
3.1. From firm level competitiveness to national or international
competitiveness
The literature analysis lets us conclude that there is a
disagreement not only about competitiveness definition, but also about
its measurement, as well as the interpretation of whatever results would
emerge from measurements.
Economists have long tried to understand what determines the wealth
of nations. However, there is no one generally accepted theory of
national competitiveness but just different concepts behind this policy,
starting with a look at firm level competitiveness to national or
international (global) competitiveness.
The existing studies on competitiveness centre on the different
categories of analysis: Competitiveness of companies (Firm level
competitiveness), Sectors competitiveness, Regional competitiveness
(Area, Place, Locality, Territorial, City, Urban competitiveness),
National competitiveness (County competitiveness), Bloc competitiveness
(Regional competitiveness), International competitiveness (Global
competitiveness, External competitiveness) (Fig. 1).
[FIGURE 1 OMITTED]
Other researchers provide different classification of the existing
studies. Cho (1998), Ambastha and Momaya (2005) have identified three
categories according to differences in unit entity: firm (organization)
competitiveness, industry competitiveness and competitiveness of
nations.
In order to explain how competitiveness on the firm level can be
achieved, business theory provides two basic concepts: the
market-based-view and the resource-based view (Berger 2008: 94).
According to Grant (1991b: 133), the key to a resource-based
approach to strategy formulation is the understanding of the
relationships between resources, capabilities, competitive advantage,
and profitability--in particular, an understanding of the mechanisms
through which competitive advantage can be sustained over time.
Competitive advantage in any world-class company is created from
market impact, lean operations and balanced culture (Smith 1995: 42).
Four competitive paradigms have been identified by Pace and Stephan
(1996: 8): 1) Craftsmanship; 2) Productivity; 3) Quality; 4) Immediacy.
Carneiro (2000) has examined the knowledge management influence on
competitiveness. The competitiveness relations with management systems
were also analysed by Mikulis and Ruzevicius (2009: 26). Haake (2002:
731) proposed to relate national business systems to industrial
competitiveness. Itagaki (2009: 451) has analysed the competitiveness of
Japanese multinational enterprises.
Other researches specialize in different industry sectors or one of
them, because an assessment of external competitiveness requires sectors
to be examined individually. For example, Saboniene (2009: 49) has
analysed the export competitiveness. Rybakovas (2009) tried to find the
most competitive sector of Lithuanian manufacturing industry.
Ginevicius and Krivka (2009) have developed the model of the
multi-criteria evaluation of the competitive environment in the
oligopolic market, which was applied for the comparative analysis of
three Lithuanian oligopolic markets: cellphone connection service
market, beer market and Internet connection service market.
The term of "Regional competitiveness" has two meanings.
First, the term "regional" means the area (city, urban)
in the same country or a composite part of a larger economic social
space, which differs from other surrounding territories in economic,
social, demographic, cultural, natural, and infrastructure systems
connected by material and informational relations. A number of
researchers are trying to create the models of regional competitiveness
(Brooksband, Pickernell 1999; Huggins 2003; Berger, Bristow 2009;
Bruneckiene, Cincikaite 2009; Bristow 2010; etc.).
Huggins (2003) has introduced "Three-factor model" for
measuring local and regional competitiveness and has constructed the UK
Index of Competitiveness.
Berger and Bristow (2009) have focused on examining the ability to
predict and rank regional economic performance. They have identified the
problems of the selection of indicators and the method of aggregation
into one single value (the weighting of the indicators).
Aiming to measure the regional competitiveness in Lithuania,
Snieska and Bruneckiene (2009: 48) have formed two models which
supplement each other: "Rindex" and "Regional
Diamond".
Studies of city competitiveness propose a wide variety of factors
which impact upon the performance of cities within the global economy.
Second, the term "regional" can mean bloc competitiveness
(for example, EU-15, EU-27, Asia, Baltic States (Lithuania, Latvia,
Estonia), the so-called BRIC (Brazil, Russia, India and China)
countries, the Triad (EU, US and Japan), etc.). The unified social,
economic and technological space in the Baltic region as a research area
is described by Melnikas (2008). Rojaka (2009) has looked at the
progress of the three Baltic countries to evaluate their competitiveness
perspective before and after the global crisis.
Usually governments seek to promote the international (global,
external) competitiveness of the regions, reducing disparities between
the levels of development of the various regions.
Pedersen (2008) has introduced the concept of institutional
competitiveness to show how the concept of international competition has
been reformulated as part of a political project for initiating economic
globalization. According to Pedersen (2008), firstly, nations compete by
reforming the institutional (legal, political, economic and cultural)
context for firms in an attempt to produce comparative advantages; e.g.
by creating conditions for internal and external flexibility of working
conditions. Secondly, nations compete by deliberately creating
institutional complementarities, e.g. by coordinating a number of policy
areas, societal players and levels of government into governance systems
equipped for mutual and ongoing learning and experimentation.
Snieska (2008: 29) and others research the international
competitiveness of nations and companies. Mutsune and College (2010: 53)
present a Total Factor Productivity based model that measures the state
of United States ability to compete in the international marketplace.
The main evaluation problems that arise at the theoretical, or
methodological, level are: the absence of a definite, clear, and solid
concept of competitiveness; and the limitations caused by various
evaluation methods. Practical problems are associated with limited
resources, and the quality of (as well as the access to) relevant
information, used in the process of competitiveness evaluation
(Navickas, Malakauskaite 2010).
Existing studies on competitiveness can be divided into the
categories according to differences in unit entity. Clear categorization
of the competitiveness research could help to make a systematic view of
competitiveness.
3.2. National competitiveness
A great number of economists develop national competitiveness
theory nowadays. The models of competitiveness are based on the
selection and grouping the different factors of competitiveness into a
general system.
A wide range of complex competitiveness determinants could be
found. In order to determine the level of competitiveness of region or
country, a great number of various and often incompatible criteria
should be considered.
Porter's (1998) theory, introduced in his book "The
competitive advantage of nations", is generally accepted and
commonly referred to as Porter's Diamond model, as it comprises
four key elements that lead to national competitiveness (Fig. 2). The
interlinked advanced factors of competitive advantage of countries or
regions in Porter's Diamond framework are: 1) Firm strategy,
structure and rivalry; 2) Demand conditions; 3) Related supporting
industries; 4) Factor conditions. Although not illustrated in the formal
model, Porter also acknowledges the role that governmental forces and
luck can play in national competitive advantage.
The Diamond model is one of the few models in international
business research that illustrates what comprises national
competitiveness within a given industry. A lot of studies have evaluated
the concept of national competitiveness based on the Porter's model
(Grant 1991a; Bosch, Prooijen 1992; Krugman 1994; Weihrich 1999;
Snowdon, Stonehouse 2006; Berger 2008; etc.) or have tested it (Sledge
2005). Some of them have criticized it or tried to improve it (Grant
1991a; Bosch, Prooijen 1992; Rugman, D'Cruz 1998; Davies, Ellis
2000; Moon et al. 1998; etc.).
For example, Bosch and Prooijen (1992: 176) have criticized the
lack of attention given to the role of national culture in Diamond
model. European management has to cope with different national
environments based on different national cultures. These different
national environments give rise to differences in competitive advantages
between European countries.
According to Grant (1991a: 548), at the empirical level, the theory
is applied selectively and qualitatively and without resort to rigorous
testing of its predictive validity. Krugman (1994) was uncomfortable
with the Porter's (1990) idea that nations, like corporations,
compete with each other.
Rugman and D'Cruz (1998) incorporated the international
context in Porter's model by introducing the Double-Diamond model.
This was made by combining the domestic diamond with that of a relevant
economy, leading to a Double-Diamond. This model itself has some
limitations, as it can lead to multiple, not only double diamonds if
more than one economy is relevant for the analysis.
Therefore, Moon et al. (1998) introduced the Generalized
Double-Diamond (GDD) model. This expanded and adjusted competitive
advantage model has three major advantages compared with Porter's
original model (Moon et al. 1998: 148). Firstly, it incorporates
multinational firms, secondly, it is easier to operationalize and
thirdly, government activities are seen as an endogenous variable.
Still, drawing cluster and industry boundaries for the comparison
remains a difficult task and the linkages are also not so easy to
assess.
Some limitations like the focus on the national rather than
international context and the non-incorporation of multinational firms
have been addressed by models like the Double-Diamond and the
Generalized Double-Diamond model (Berger 2008: 107).
Cho and Moon (2000) proposed the integrated model of
competitiveness "The Nine-Factor model", which encompasses
both physical and human factors. These nine factors are classified into
four categories--subject, environment, resources and mechanism--by the
roles they play to increase the level of competitiveness (Fig. 3). Three
aspects are taken into consideration. The first comprises four physical
factors--the basic factors that determine a nation's
competitiveness: endowed resources, business environment, related and
supporting industries, and domestic demand.
The second, human factors are the subjects that mobilize the above
mentioned four physical factors, thereby creating and maximizing
competitiveness. In developing countries the key engine for economic
growth has been the group of people with generally high level of
education, motivation and dedication. These people are grouped into four
categories: workers who carry out basic economic activities, politicians
and bureaucrats who formulate and implement economic plans,
entrepreneurs who make bold investments, and professional management and
engineers who constantly challenge new technologies. The third are
external factors. Chance events strengthen a nation's
competitiveness only when the human factors are ready to take advantage
of such chances.
There is a similarity between "Porter's Diamond
model" (Fig. 2) and "The Nine-Factor model" (Fig. 3):
four of the nine factors are identical (endowed resources, related and
supporting industries, domestic demand, and chance events), while one
factor is similar in nature--strategy, structure and firm rivalry versus
business environment. The difference, however, is that the latter
emphasizes human factors by separating workers from endowed resources
(Cho 1998).
[FIGURE 2 OMITTED]
[FIGURE 3 OMITTED]
Cho and Moon (2000) introduced the evolution of Competitiveness
Theory from Adam Smith to Michael Porter.
Weihrich (1999) used the TOWS (Threats, Opportunities, Weaknesses,
Strengths) Matrix--an alternative to Porter's model--for analysing
the competitive advantages and disadvantages of Germany. Weihrich
concluded that although Porter's model provides a useful framework
for analysing the environment, especially the economic one, it does not
require government policy makers to develop responsible alternative
strategies that create and maintain a competitive advantage for their
nations.
A different analysis can be accomplished by using concepts from
strategic management--namely, the TOWS Matrix. This approach does not
contract but, rather, supplements Porter's analysis. The TOWS
Matrix approach is less deterministic than Porter's model. It
provides a framework for developing alternative national strategies by
analysing a nation's strengths and weaknesses and integrating them
with global opportunities and threats.
Sledge (2005) summarized that Porter's model depicting the
competitive advantage of nations is illustrated quite well by the global
automotive industry. Certain aspects of the data do not accord to the
model precisely, but the model does identify the key elements of
national competitive advantage which lead to global competitiveness
among leading automotive manufacturers around the world.
Other researchers examine the relationship between different areas
or components and competitiveness.
Freeman (2004) made a critical review of the developments in the
theory of international trade and showed how competitiveness cannot be
explained by wage rates, prices and currency rates. Freeman (2004)
analyses how technological infrastructure differs between countries and
how such differences are reflected in international competitiveness.
Mutsune (2008: 2) examines the relationship between trade
performance and international competitiveness. Factors that determine
competitiveness can be categorized as macro-level and micro-level
parameters.
Gerasymchuk and Sakalosh (2007) reveal economy competitiveness and
knowledge-based economy questions and the basis of information and
communication technologies influence on this.
The knowledge infrastructure has been considered as a main drive to
competitiveness by Raval et al. (2009: 37).
Other researchers try to estimate impact of foreign direct
investment on growth of economy (Tvaronaviciene, Kalasinskaite 2010;
Tvaronaviciene, Grybaite 2007).
According to Rutkauskas (2008: 89), country (region)
competitiveness measure is assumed as three-dimensional indicator, which
depends on the fields of activity, dominating in the country,
international economic relations and legal, financial, ecological,
natural resources and geographical location, environment
competitiveness.
The National Competitiveness Council (NCC) in Ireland uses a
Competitiveness Pyramid to outline the framework within which it
assesses national competitiveness (Fig. 4). At the top of the pyramid
there is sustainable growth in living standards--the fruit of past
competitiveness success.
Below this there are essential conditions for achieving
competitiveness, including business performance (such as trade and
investment), productivity, prices and costs and labour supply. These can
be seen as the metrics of current competitiveness. Lastly, there are the
policy inputs covering three pillars of future competitiveness, namely
the business environment (taxation, regulation, finance and social
capital), physical infrastructure and knowledge infrastructure. These
are addressed in turn.
[FIGURE 4 OMITTED]
The National Competitiveness Council (NCC 2009) analyses
Ireland's competitiveness performance using 150 competitiveness
indicators. These range from measures of the successes of past
competitiveness, such as economic growth and quality of life, to the
policy inputs that will drive future competitiveness, such as the
education system and public spending on infrastructure.
Department of Statistics to the Government of the Republic of
Lithuania (Statistics Lithuania) provides 28 success indicators of
country's economic competitiveness.
To generalize, the concept of competitiveness and competitiveness
models are still far from creating a consensus. According to Lodge
(2009: 461), the ability of a nation to compete effectively in the world
economy depends to a great extent on its prevailing ideology.
3.3. International assessments of competitiveness: the screening of
competitiveness factors and indicators
International assessments of competitiveness and benchmarking allow
cross-country comparisons on a regional and global scale and help to
establish priorities and policies or are used to promote investment in a
country, state or region. A comparison with other regions shows the
remaining potential for productivity growth and helps to identify areas
of the economy that are lagging behind. International benchmarking
stimulates debate on international progress across a range of
competitiveness indicators, and on the challenges that the economy faces
in sustaining this success into the future.
Berger (2008: 93) argues that national competitiveness can have a
meaning if it is seen as a relative concept as a basis for comparisons,
i.e. benchmarking of nations.
Countries' ranking depends on evaluation technology the most
(Tvaronaviciene et al. 2008). There are many competitiveness reports
around.
For the past three decades, the World Economic Forum's (WEF)
annual Global Competitiveness Reports (GCR) have examined many factors
enabling national economies to achieve sustained economic growth and
long-term prosperity. Since 2005, the World Economic Forum has based its
competitiveness analysis on the Global Competitiveness Index (GCI), a
highly comprehensive index, which captures the microeconomic and
macroeconomic foundations of national competitiveness (Schwab 2009a: 3).
The Global Competitiveness Index (2009-2010), covering 133
countries from all of the world's regions, demonstrates the extent
to which national competitiveness is a complex phenomenon, which can be
improved only through an array of reforms in different areas that affect
the longer-term productivity of a country (Schwab 2009b: 41). The GCI
captures this open-ended dimension by providing a weighted average of
many different components, each of which reflects one aspect of the
complex concept that is called competitiveness. All these components are
grouped into 12 pillars of competitiveness. Although the 12 pillars of
competitiveness are described separately (such an analysis gets closer
to the actual areas in which a particular country needs to improve),
this should not obscure the fact that they are not independent: not only
are they related to each other, but they tend to reinforce each other.
The pillars are organized into three sub-indexes, each critical to a
particular stage of development: the basic requirements sub-index groups
are those pillars most critical for countries in the factor-driven
stage, the efficiency enhancers sub-index includes those pillars
critical for counties in the efficiency-driven stage, and the innovation
and sophistication factors sub-index includes the pillars critical to
countries in the innovation-driven stage (Fig. 5). The actual
construction of the Index involves the aggregation of the 12 pillars
into a single index.
[FIGURE 5 OMITTED]
The World Competitiveness Centre of The Institute for Management
Development (IMD), based in Switzerland, publishes the annual IMD World
Competitiveness Yearbook (WCY), which provides extensive coverage of 59
economies. The yearbook benchmarks the performance of the countries
based on 329 criteria measuring different facets of competitiveness
(Garelli 2009).
The methodology that supports the World Competitiveness Yearbook is
based on four pillars of competitiveness indicators, each of which is
divided into five sub-categories. This gives twenty components, each of
which is given an equal weighting of 5 percent, when calculating an
overall competitiveness ranking (Fig. 6). The indicators assessed in
this report are based on "hard" data from international and
national statistics, which represents 2/3 in the overall ranking, and
opinion (survey) data (1/3).
[FIGURE 6 OMITTED]
There are two differences between WEF and IMD reports. First, WEF
covers more economies (133) (2009-2010) than IMD (59 economies) (2009).
Second, the using of the "soft" and "hard" data is
different--WEF puts more emphasis on survey data compared to the IMD
with the more focus on "hard" statistics from international,
national and regional organizations.
The Organisation for Economic Co-operation and Development (OECD)
provides the internationally comparable indicators, which enable
countries to assess their economic performance and structural policies
in a wide range of areas.
Robert Huggins Associates has produced a national and regional
index of competitiveness the European Competitiveness Index (ECI), as
well as national index of the 25 European Union member states plus
Switzerland and Norway. The European Competitiveness Index (2006-2007)
benchmarks 118 regions (which includes small states such as Latvia,
Cyprus, and Malta) and was composited from the regional data from three
of the variable groupings: 1) Creativity; 2) Economic Performance; 3)
Infrastructure and Accessibility (Huggins, Davies 2006: 3) (Fig. 7).
[FIGURE 7 OMITTED]
The Competitiveness Council in Belgium assumes a horizontal role in
ensuring an integrated approach to the enhancement of competitiveness
and growth in Europe.
Within the Lisbon Strategy, the Statistical Office of the European
Communities (Euro-stat 2010) provides an assessment of the progress made
towards the Lisbon objectives through a set of 79 structural indicators.
A short list of 14 of these indicators was used every year to assess
each EU Member State in the Commission's Annual Progress Reports
for Growth and Jobs.
European Competitiveness Report (2009) reviews the EU's
overall competitiveness performance as well as the external and internal
aspects of competitiveness.
Despite the usefulness of international benchmarking, it is
important to draw attention to some limitations of competitiveness
benchmarking.
Firstly, with the rise in globalisation, cities across the world
are becoming less concerned with national rankings of competitiveness
and are focusing instead on improving their positions in a global league
table of cities. Cities are increasingly seen as the drivers of national
competitiveness of economic and social development. Cities play an
increasingly crucial role in enhancing competitiveness in modern
knowledge-based economies. As people become more mobile and firms more
selective about where they locate, competitive cities have emerged as
magnets for talent and investment (Our Cities: Drivers of National
Competitiveness 2009: 3).
The Robert Huggins Associates have published a separate list of
those regions that have the greatest potential to improve their
competitiveness in the future.
Secondly, quantitative evaluation of competitiveness allows us to
determine the changes, but certain competitiveness issues can be
difficult to quantify (e.g. the quality of education and national levels
of creativity and innovation) or there is the added challenge of
securing timely and internationally comparable data for those dimensions
of competitiveness which are quantifiable (Annual Competitiveness Report
2006: 14).
The different approaches to countries' development assessment
might affect their comparison results (Tvaronaviciene et al. 2009).
Thirdly, it is difficult to evaluate the different historical
contexts, economic and political performance, social goals of various
countries, and their differing physical geographies and resource
endowments.
The analogical question, if the systems of sustainable development
indicators provided by the institutions are applicable for practical
analytical purposes, is being raised (Grybaite, Tvaronaviciene 2008) as
well as the search for a set of sustainable development indicators
(Lapinskiene, Tvaronaviciene 2009).
Cho and Moon (2005: 3) opinion is that the existing reports are
mainly designed for developed counties. When comparing national
competitiveness, nations should be grouped with regard to similarities
in terms of economic scale and structure.
On the other side, competitiveness plays a key role in both
developed and developing countries.
According to Petit (2006: 593), countries have to draw on their own
specific characteristics to adapt to the challenges of
internationalisation and the new competitive state of affairs.
Huge differences exist in competitiveness structure of each
country, because it is impossible for a country to be competitive in all
or most of the fields (Rutkauskas 2008: 91). Besides, countries with
quite different levels of factors can obtain the same value of general
competitiveness index (Rutkauskas 2008: 93). Every country has to
establish its own competitiveness level and find its own opportunities
to win its share in the global market (Lapinskiene, Tvaronaviciene 2009:
210).
Nerveless the fact, that the appropriate general evaluation method
has not been developed yet, high-ranking countries can be used as models
of "best practices" to be followed by the others.
4. Towards a new approach to competitiveness: "Sustainable
competitiveness"
The Lisbon Strategy, launched in 2000, was based on an
acknowledgement of the European Union's need to increase its
productivity and competitiveness, while enhancing social cohesion, in
the face of global competition, technological change and an ageing
population. The financial and economic crisis that started in 2008
resulted in a significant loss in jobs and potential output.
The European Commission (EC) proposed the new European Union
strategy for smart, sustainable and inclusive growth--"Europe
2020". EC identifies three key drivers for growth, to be
implemented through concrete actions at EU and national levels: smart
growth (fostering knowledge, innovation, education and digital society),
sustainable growth (making the production more resource efficient while
boosting the competitiveness) and inclusive growth (raising
participation in the labour market, the acquisition of skills and the
fight against poverty) (Europe 2020. A Strategy for Smart, Sustainable
and Inclusive Growth 2010).
Sustainable growth means decoupling economic growth from use of
resources, building a resource--efficient, sustainable and competitive
economy, a fair distribution of the cost and benefits and exploiting
Europe's leadership in the race to develop new processes and
technologies, including green technologies.
Inclusive growth means building a cohesive society in which people
are empowered to anticipate and manage change, thus to actively
participate in society and economy.
Member States should decouple economic growth from resource use,
turning environmental challenges into growth opportunities and making
efficient use of their natural resources.
The definition of competitiveness as well as the definition of
development sustainability requires adequate interpretation and
quantitative assessment (Rutkauskas 2008).
Porter and Linde (1995: 133) pointed out what there is a need of
thinking about the relationship between competitiveness and the
environment. An underlying logic links the environment, resource
productivity, innovation and competitiveness.
According to Wade-Benzoni (1999), maintaining the long-term
viability of the earth's ecosystems by using the earth's
resources sustainably helps ensure that economic opportunities are kept
open for the future generations.
Wysokinska (2003: 14) has observed a strong correlation between the
sustainable competitiveness of the economy and the growing productivity
of its different sectors on the global market.
Grundey (2008) has applied sustainability principles in the economy
among the three levels of economy (macro, mezzo and micro).
The link between pollution abatement and indicators of
competitiveness has been reviewed by Pasurka (2008: 207).
According to Rutkauskas (2008), success in risk management is
supposed to be factor of the highest importance to tackle sustainability
at country's competitiveness development.
The essence of environmental sustainability is a stable
relationship between human activities and the natural world, one that
does not diminish the prospects for future generations to enjoy a
quality of life at least as good as our own.
The importance to control balance between economic development,
social development, and environmental development was mentioned by
Grybaite and Tvaronaviciene (2008). Lapinskiene and Paleckis (2009) have
also initiated to establish the relationship between the sustainable
development and the economic growth.
There have been an increasing number of studies and reports on
competitiveness over the last years, but as yet relatively few of them
have looked at competitiveness from the standpoint of globalization and
sustainable development.
Kersiene (2009: 819) has tried to investigate the factors of
SME's competitiveness sustainability under the circumstances of
globalization and trade liberalization.
It is generally recognized that, with the globalization of the
economy, competitiveness has become one of the prime concerns of
governments and firms.
According to Fougner (2008: 309), the discourse on economic
globalization contributed to transform the meaning of national
competitiveness. The reason for this is that a globalist conception of
the world economy as characterised by a high degree of mobility on the
part of firms and production factors made it problematic to talk about
national firms competing with foreign ones for shares of international
product and service markets.
The increased global mobility of the factors of production across
regions heightens the significance of benchmarking and understanding the
competitiveness of regions within this global context (Huggins, Izushi
2009: 289).
In recent years, the importance of achieving sustainability to
ensure long-term competitiveness at city level has been recognised, both
nationally and internationally. Cities are increasingly seen as the
drivers of national competitiveness of economic and social development.
Berger (2008: 91) argues that national competitiveness should be
seen as a relative rather than an absolute concept that allows for a
benchmarking of nations.
Gains in national competitiveness of one nation must not be at the
cost of other nations. If two nations grow at fast rates, with one
growing still faster than the other, the one with the higher rate of
growth could be seen as being more competitive (ability to earn) even
that in absolute terms both nations would be better off. Indeed, there
would be a "relative loser" and a "relative winner"
but no absolute winner or loser (Berger 2008: 108).
Some nations support competitiveness more than others by creating
an environment that facilitates the competitiveness of enterprises and
encourages long-term sustainability.
The National Competitiveness Council (NCC) analyses the literature
on wellbeing from the perspective of national competitiveness. In the
National Competitiveness Council's view, the competitiveness
remains a foundation for national economic and social progress. The
competitiveness agenda is not one that divides business and wider
society. The key objective of competitiveness is to support a high
quality of life, which is broader than material living standards. The
overarching goal of national competitiveness is to improve living
standards and quality of life by enhancing the ability of the enterprise
base in a county to trade in international markets.
Economic growth should benefit everyone and nobody should be left
behind. It is important to identify the most powerful factors both to
the economic growth and the living standards (Balkyte, Valentinavicius
2006).
Economic growth and social progress are inextricably linked.
Continued competitiveness and economic growth are essential to
supporting living standards and wellbeing. Strong international
competitiveness creates the resources that enable material improvements
in living standards and resources for investments in health, education,
transport infrastructure and other areas that promote both individual
wellbeing and national competitiveness (Discussion Paper on Wellbeing
and Competitiveness 2008).
Countries which are highly ranked regarding competitiveness are
even highly ranked regarding living standards (Schuller, Lidbom 2009:
939).
An environment that supports high levels of wellbeing is becoming
an important driver of competitiveness as country's endeavours to
attract and develop world-class companies and workers. The relationship
between competitiveness and wellbeing is becoming stronger and mutually
supportive.
Generally, globalization, economic dynamism and social progress,
sustainability and competitiveness go hand-in-hand. The different sets
of competitive advantages interact and reinforce each other.
In this context, it should be pointed out that there is a need of
research initiatives to develop further the concept of "Sustainable
competitiveness" and the new theoretical models, with much focus on
how international globalization, economic growth, sustainable
development, wellbeing and competitiveness interact.
5. Conclusions
The findings of this article point us towards the conclusion, that
despite all the discussions on competitiveness however, no clear
definition, model of competitiveness or international assessments method
have yet been developed.
The research and studies on competitiveness centre on the different
categories of analysis. Clear categorization of the competitiveness
research areas should be generally adopted. The suggested classification
of the existing studies on competitiveness and research areas consists
of six categories:
1) Competitiveness of companies (firm level competitiveness),
2) Sectors competitiveness (industry competitiveness),
3) Regional competitiveness (area, place, locality, territorial,
city, urban competitiveness),
4) National competitiveness (country competitiveness),
5) Bloc competitiveness (regional competitiveness),
6) International competitiveness (global, external
competitiveness).
Despite the usefulness of international benchmarking, it is
important to draw attention to some limitations of competitiveness
benchmarking. The different approaches to competitiveness might affect
the different comparison results.
First, cities across the world are becoming less concerned with
national rankings in response to economic globalization. Second, certain
competitiveness issues can be difficult to quantify. Third, it is
difficult to evaluate the different historical context, economic,
political performance, social goals, different geographies, etc.
Otherwise, it is important not only to state the fact about the
achievements in the context of competitiveness, but the most important
"puzzler" is to find out the factors, which create the complex
competitive advantage of the country or region in the future. Generally,
globalization, economic dynamism and social progress, sustainability and
competitiveness go hand-in-hand. Competitiveness should be underpinned
by a broad vision for the economy and society. Economic growth should
benefit everyone and nobody should be left behind.
Additionally, the agreement to launch the new European Union
strategy for smart, sustainable and inclusive growth--"Europe
2020" creates a need of research initiatives to develop the new
concept of competitiveness, with much of the research focusing on how
sustainable development and competitiveness interact.
Such additional research will lead to new theoretical models
describing the relationships between international globalization,
economic growth, sustainable development, well-being and
competitiveness, allowing us to define the "Sustainable
competitiveness".
doi: 10.3846/jbem.2010.17
Received 18 April 2010; accepted 15 May 2010
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Audrone Balkyte (1), Manuela Tvaronaviciene (2)
(1) Office of the Prime Minister of the Republic of Lithuania, Unit
of Strategic Analysis and Long-Term Planning of Strategic Coordination
Department, Gedimino pr. 11, LT-01103 Vilnius, Lithuania E-mails:
[email protected];
[email protected]
(2) Department of Economics and Management of Enterprises, Vilnius
Gediminas Technical University, Sauletekio al. 11, LT-10223 Vilnius,
Lithuania
E-mail:
[email protected]
Audrone BALKYTE. Adviser to the Strategic Analysis and Long-Term
Planning Unit of the Strategic Coordination Department, Office of the
Prime Minister of the Republic of Lithuania. Master of Management and
Business Administration, Vilnius Gediminas Technical University
(Lithuania). Research interests: competitiveness, economic growth,
sustainable development.
Manuela TVARONAVICIENE. Prof., Dr., Department of Enterprise
Economics and Management, Vilnius Gediminas Technical University
(Lithuania). Qualification raise: IESE Business School, Spain,
Politechnico di Milano, Italy, Harvard Business School, USA. Research
interests: economic development, foreign direct investment, business
environment.