Letter from the editor.
Bateman, Connie
The Academy of Marketing Studies Journal is owned and published by
the DreamCatchers Group, LLC. The Editorial Board and the Editors are
appointed by the Allied Academies, Inc., a non profit association of
scholars whose purpose is to encourage and support the advancement and
exchange of knowledge, understanding and teaching throughout the world.
The AMSJ is a principal vehicle for achieving the objectives of the
organization. The editorial mission of this journal is to publish
empirical and theoretical manuscripts which advance the discipline. We
look forward to a long and successful career in publishing articles
which will be of value to the many marketing scholars around the world.
The articles contained in this volume have been double blind
refereed. The acceptance rate for manuscripts in this issue, 25%,
conforms to our editorial policies.
Our editorial policy is to foster a supportive, mentoring effort on
the part of the referees which will result in encouraging and supporting
writers. We welcome different viewpoints because in differences we find
learning; in differences we develop understanding; in differences we
gain knowledge and in differences we develop the discipline into a more
comprehensive, less esoteric, and dynamic metier.
The Editorial Policy, background and history of the organization,
and calls for conferences are published on our web site. In addition, we
keep the web site updated with the latest activities of the
organization. Please visit our site and know that we welcome hearing
from you at any time.
Connie Bateman
University of North Dakota