摘要:It is through the media that most people receive information about environmental issues. With the emerging of the discourse about the ecologic crisis, especially from the 1970s on, and the alerts for the necessity of an environmental education, themes related to the environmental issue start to stand out more prominently within the mass media. This evidence has received more attention currently, through the media spreading of recent research about global warming and its probable consequences. Besides presenting the results of scientific studies describing hypothesis about how will be the future of the planet with the predicted changes, the mass media have also been trying to identify strategies for common people to contribute to the slowing down of this process, in an apparently educational intention. Several recent studies, however, have been presenting deep critics to the called environmental journalism, which is considered as sensationalistic and superficial. In this article, we intend to analyse some of the aspects of this question and point the theoretical-methodological possibilities of media-education as a path for the gradual overcome of these problems.