文章基本信息

标题：What Do Young Intellectuals Look For in a Bank? An Empirical Analysis of Attribute Importance in Retail Bank Selection
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作者：Safiek Mokhlis ; Hayatul Safrah Salleh ; Nik Hazimah Nik Mat 等
期刊名称：Journal of Management Research
电子版ISSN：1941-899X
出版年度：2011
卷号：3
期号：2
语种：English
出版社：Macrothink Institute
摘要：Normal 0 21 false false false MS X-NONE X-NONE MicrosoftInternetExplorer4 This study attempts to quantify the selection criteria used by university students in the process of selecting a bank to patronize. A quantitative methodology, using responses given by 482 Malaysia’s undergraduates, is employed in the analysis. Friedman’s nonparametric test for rank position and significance was performed to determine respondent’s preferences and to see if the differences were significant. Results of the study suggest that students appear to be very concerned about the security aspects, ATM service and financial benefits when selecting a bank. Factors such as locational convenience and recommendation, which proved to be influential in previous studies, are no longer given with such importance.