文章基本信息

标题：Assessing Communication Skills among Jordanian Tour Guides: German Tourists Perceptions
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作者：Ehab Abdul Raheem Alshatnawi
期刊名称：Journal of Management Research
电子版ISSN：1941-899X
出版年度：2014
卷号：6
期号：1
页码：1-11
语种：English
出版社：Macrothink Institute
摘要：The study aims to identify the communication skills to be available at Jordanian tour guides and how German tourists assess these skills. The analytical descriptive approach was used in the current study (survey and analysis). This approach is based on collecting data, organizing and analyzing it. The study mainly addressed how German tourists assess communication skills among Jordanian tourist guides. Results of the study revealed that Jordanian tourist guides possess communication skills in different degrees to perform his tasks. The study recommended the need for promoting tour guides communication skills on periodical basis and not stop in the point they have reached.