文章基本信息

标题：Relações públicas e folkcomunicação: reflexões à luz da teoria da ação comunicativa
本地全文：下载
作者：Antonio Teixeira de Barros
期刊名称：Comunicação & Sociedade
印刷版ISSN：0101-2657
电子版ISSN：2175-7755
出版年度：2013
卷号：22
期号：34
页码：129-144
语种：Portuguese
出版社：Methodist University of São Paulo
摘要：This paper analyses some possibilities of action of the public relations professional in the universe of folkcommunication. It takes as a basis the communicative action theory, by Jürgen Habermas, which considers the public relations activities have gotten developed and consolidated within the systemic world, relegating to background the live's world. Before such realization, it attempts to the fact that the modern companies, in the context of the globalized society, as well as non-governmental organizations (NGOs), have also been facing social and communitarian aspects. This new trend so constitutes an opportunity window to the actuation of the public relations professional in the universe named for Habermas live's world, once such concept incorporates, inclusively, elements of popular communication, parties and popular celebrations, which are typical of the folkcommunication.
关键词：Public Relations, folkcommunication, communicative action theory, Habermas.;Relaciones Públicas, folkcomunicación, teoría de la acción comunicativa, Habermas.;Relações Públicas, folkcomunicação, teoria da ação comunicativa, Habermas.