文章基本信息

标题：Comunicação e novas estratégias organizacionais na era da informação e do conhecimento
本地全文：下载
作者：Carlos Alberto Messeder Pereira ; Micael Herschmann
期刊名称：Comunicação & Sociedade
印刷版ISSN：0101-2657
电子版ISSN：2175-7755
出版年度：2013
卷号：24
期号：38
页码：27-42
语种：Portuguese
出版社：Methodist University of São Paulo
摘要：Analysis of the role of the Communication field in the globalized world and the new economy. The field of Communication becomes basic, once it is through the communicational processes that information and knowledge are capitalized, that is, it is in the uncurling of these processes that the strategical articulation of meanings happens: the concretion of a logistic of meaning. This work intends to evaluate in what measure the Communication field has been becoming into an strategical locus of the operations that articulate meanings and information becoming a space or territory of crucial importance in view of contemporary productive dynamics, especially as for the forms of production, circulation and consumption of intellectual capital, to the new forms of cooperation in the register of the incorporeal work or to the new potentialities of consumption.
关键词：Technological convergence – Communication – Globalization – Strategical management.;Convergencia tecnológica – Comunicación – Globalización – Gestión estratégica.;Convergência tecnológica – Comunicação – Globalização – Gestão estratégica.