文章基本信息

标题：How do technology orientation, organizational learning, market conditions, and firm growth connect? A preliminary analysis on small and medium size hotels in Peninsular Malaysia
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作者：Azilah Kasim ; Levent Altinay
期刊名称：International Review of Management and Marketing
电子版ISSN：2146-4405
出版年度：2016
卷号：6
期号：7S
页码：121-126
语种：English
出版社：EconJournals
摘要：This paper presents a preliminary analysis on how organizational learning and market condition affect the relationship between technology orientation and growth of small and medium size firms. Using hotels in Peninsular Malaysia as context, the study tested its hypotheses using responses from 254 hotel managers. Regression analysis results indicated that market condition has an enhancing effect on the positive and significant relationship between technology orientation and growth / performance of small medium size hotels. Meanwhile, organizational learning only partially mediates the relationship between technology orientation with growth of those hotels. Implications of the findings are discussed at the end of the paper. Keywords: organizational learning, market conditions, technology orientation, JEL Classifications: M10, M14
其他摘要：This paper presents a preliminary analysis on how organizational learning and market condition affect the relationship between technology orientation and growth of small and medium size firms. Using hotels in Peninsular Malaysia as context, the study tested its hypotheses using responses from 254 hotel managers. Regression analysis results indicated that market condition has an enhancing effect on the positive and significant relationship between technology orientation and growth / performance of small medium size hotels. Meanwhile, organizational learning only partially mediates the relationship between technology orientation with growth of those hotels. Implications of the findings are discussed at the end of the paper. Keywords: organizational learning, market conditions, technology orientation, JEL Classifications: M10, M14