文章基本信息

标题：The Image of Brazil as a Tourism Destination: An Exploratory Study of the American Market
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作者：Fabiana Gondim Mariutti ; Janaina de Moura Engracia Giraldi ; Edson Crescitelli 等
期刊名称：International Journal of Business Administration
印刷版ISSN：1923-4007
电子版ISSN：1923-4015
出版年度：2013
卷号：4
期号：1
页码：p13
语种：English
出版社：Sciedu Press
摘要：The aim of this paper is to evaluate the image of Brazil as a tourism destination as perceived by travel agents and tourism experts in the United States. The research was qualitative and exploratory, consisting of a literature review followed by an empirical investigation using in-depth interviews with travel agents and tourism experts located in the cities of New York, Miami, Orlando, and Atlanta. The findings reveal that images of Brazil have been converging in terms of diversity and ambiguity. It is important to review the negative and positive aspects cited in this study to minimize the negative elements and highlight the positive or attractive elements.