文章基本信息

标题：Effect of New Technology on Firms Business Objectives: A Case Study of Pak-Suzuki Company
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作者：Kashan Pirzada ; Monir Ahmed
期刊名称：International Journal of Business Administration
印刷版ISSN：1923-4007
电子版ISSN：1923-4015
出版年度：2013
卷号：4
期号：3
页码：p95
语种：English
出版社：Sciedu Press
摘要：Importance of advancement of new technology in automobile industry with particular focus on Pakistan Suzuki Company’s current implementation has been identified. The study is descriptive in nature, as sampling technique in the study is convenient as the company has not provided the sampling framework. Perception of advance technology survey has been conducted on 100 employees of Pakistan Suzuki motor company on the basis of four variables such as designing, manufacturing, planning and research, and engineering. The findings highlight that all the variables have strong correlations with new technology and firm business objectives. Moreover, inferential analysis indicates that majority of employees believe that the performance of the company has tremendously increased with the use of new technology. It is suggested that employees’ perception towards impact of technology on business objectives should be conducted at a wider level. The effect of other factors on firm business objectives has been discussed and conclusion has been drawn accordingly.