文章基本信息

标题：E-mail survey with an attached Form: an off-line data collection alternative via the internet
本地全文：下载
作者：Alexandre Reis Graeml ; João Mário Csillag
期刊名称：Revista Organizações em Contexto
印刷版ISSN：1809-1040
电子版ISSN：1982-8756
出版年度：2008
卷号：4
期号：7
页码：35-58
出版社：Universidade Metodista de São Paulo
摘要：As people start incorporating the Internet in their daily routine, using its resources to carry out their usual activities, it becomes easier to use the Web's environment also to collect data by means of electronic surveys. This paper reports the use of a quantitative research survey, which used an "intelligent" MS Word form, which was sent through e-mail to industrial manufacturers in the state of Sao Paulo - Brazil. The response speed was much better than usually achieved using the conventional procedure of sending the survey through regular mail. The return rate was satisfactory and the cost was much lower than usually incurred, due to the virtualization of the contact with the respondent. The initiative was so successful that the authors decided to share their experience with the academic community, contributing to the maturing of the e-mail survey methodology. Although the focus of this study was strictly academic, the authors believe that the adopted procedures are also suitable for market research, feedback gathering and other entrepreneurial needs.
关键词：metodologia;questionário;e-mail survey