文章基本信息

标题：Does Corporate Social Responsibility Improve Financial Performance of Nigerian Firms? Empirical Evidence from Triangulation Analysis
其他标题：Does Corporate Social Responsibility Improve Financial Performance of Nigerian Firms? Empirical Evidence from Triangulation Analysis
本地全文：下载
作者：Ismail, Fasanya Olaleke ; Adegbemi, Onakoya
期刊名称：Acta Universitatis Danubius. Oeconomica
印刷版ISSN：2065-0175
电子版ISSN：2067-340X
出版年度：2013
卷号：9
期号：3
语种：English
出版社：Danubius University
摘要：This paper examines the impact of Corporate Social Responsibility (CSR) on Financial Performance of Firms in Nigeria. This study utilizes primary data that were obtained through the use of structured questionnaires. The questions were structured in such a way as to gather pertinent and specific information on how effective Corporate Social Responsibility (CSR) has improved the financial viability of firms in Nigeria. This paper employs both descriptive and quantitative techniques in which chi-square technique was used to test the significance relationship among the frequencies. The study reveals that proper and effective CSR goes a long way in improving the trend of firms’ financial performance in Nigeria using Cadbury Nigeria Plc. as the study area. It was observed that CSR could be a key instrument to the financial development of any organizations through the process of giving back to the community.
关键词：CSR; Firms Performance; Chi-Square; Content Analysis; Nigeria