文章基本信息

标题：Analysis Hybrid Model: An Influencing Marketing 3.0 to Purchasing on Postgraduate Program Institutions in Jakarta
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作者：Wilhelmus Hary Susilo ; Lili Suryaty
期刊名称：International Journal of Economics and Financial Issues
电子版ISSN：2146-4138
出版年度：2015
卷号：5
期号：1S
页码：165-171
语种：English
出版社：EconJournals
摘要：A concept developed from the influence of marketing 3.0 of the purchase in post graduate institutions of higher education in Jakarta. Research used the quantitative confirmatory method, of structural equation hybrid modeling. Samples used 105 post graduate students at three institutions. Research finding shows confirmatory factors analysis included; building character, communitization, and purchasing, had χ 2 (1.94, 222.6 and 546.5), goodness of fit index (GFI) (0.37, 0.59 and 0.62) and comparative fit index (CFI) (0.83, 0.88 and 0.89). Furthermore, construct reliability (CR= 0.93, 0.95 and 0.95), had reliable construct variables. Marginal fitting hybrid model with, χ 2 = 82.92, P value = 0.00012, RMSEA = 0.099, GFI = 0.87, AGFI = 0.80 and CFI = 0.98. The hypothesis; influence communitization marketing 3.0 to the purchasing decision with t value = 3.74, successfully confirmed then the influence of building character with purchasing decisions with t value = 1.04, in confirmed, furthermore the influence of communitization and building character marketing 3.0 to purchase decisions simultaneously, R2 = 0.81 had a good influence. Finally test between the dimensions’ variable and has the most superior and significant correlation was connection between the consumer and the dimensions of the situation with a value of r (er) = 0.99. Keywords: Purchasing; Marketing 3.0; Superior Dimension JEL Classifications: M000
其他摘要：A concept developed from the influence of marketing 3.0 of the purchase in post graduate institutions of higher education in Jakarta. Research used the quantitative confirmatory method, of structural equation hybrid modeling. Samples used 105 post graduate students at three institutions. Research finding shows confirmatory factors analysis included; building character, communitization, and purchasing, had χ 2 (1.94, 222.6 and 546.5), goodness of fit index (GFI) (0.37, 0.59 and 0.62) and comparative fit index (CFI) (0.83, 0.88 and 0.89). Furthermore, construct reliability (CR= 0.93, 0.95 and 0.95), had reliable construct variables. Marginal fitting hybrid model with, χ 2 = 82.92, P value = 0.00012, RMSEA = 0.099, GFI = 0.87, AGFI = 0.80 and CFI = 0.98. The hypothesis; influence communitization marketing 3.0 to the purchasing decision with t value = 3.74, successfully confirmed then the influence of building character with purchasing decisions with t value = 1.04, in confirmed, furthermore the influence of communitization and building character marketing 3.0 to purchase decisions simultaneously, R2 = 0.81 had a good influence. Finally test between the dimensions’ variable and has the most superior and significant correlation was connection between the consumer and the dimensions of the situation with a value of r (er) = 0.99. Keywords: Purchasing; Marketing 3.0; Superior Dimension JEL Classifications: M000