文章基本信息

标题：Competitive Intelligence and Performance of Selected Aluminium Manufacturing Firms in Anambra State, Nigeria
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作者：Hope N. Nzewi ; Obianuju M. Chiekezie ; Adaeze S. Anizoba 等
期刊名称：International Journal of Business Administration
印刷版ISSN：1923-4007
电子版ISSN：1923-4015
出版年度：2016
卷号：7
期号：3
页码：p62
DOI：10.5430/ijba.v7n3p62
语种：English
出版社：Sciedu Press
摘要：The seemingly decreased competitive intelligence awareness among Aluminium firms in Anambra State appear to have caused some companies’ management uninformed of a real-time view of what their competitors are doing, product’ pricing and slow response to customers’ demand for quality products and services offered in the market. Consequently, this study determined the relationship between competitive intelligence and performance of selected manufacturing firms in Anambra State. Specifically, it ascertained the type of relationship between competitor pricing and customer retention. Correlation survey design was used in the study. Data were analyzed using Pearson Product Moment Correlation Coefficient which established the type of relationship between the dependent and independent variables. The findings of the study revealed that competitor pricing has significant positive relationship with customer retention. It is therefore recommended that firms should strive for competitive advantage over their rivals by applying an appropriate pricing strategy which enhances fair pricing dimensions of their products.
其他摘要：The seemingly decreased competitive intelligence awareness among Aluminium firms in Anambra State appear to have caused some companies’ management uninformed of a real-time view of what their competitors are doing, product’ pricing and slow response to customers’ demand for quality products and services offered in the market. Consequently, this study determined the relationship between competitive intelligence and performance of selected manufacturing firms in Anambra State. Specifically, it ascertained the type of relationship between competitor pricing and customer retention. Correlation survey design was used in the study. Data were analyzed using Pearson Product Moment Correlation Coefficient which established the type of relationship between the dependent and independent variables. The findings of the study revealed that competitor pricing has significant positive relationship with customer retention. It is therefore recommended that firms should strive for competitive advantage over their rivals by applying an appropriate pricing strategy which enhances fair pricing dimensions of their products.