文章基本信息

标题：Buying Local or Imported Goods? Profiling Non-income Consumers in Developing Countries
本地全文：下载
作者：Abu H Ayob ; Wan Mohd Hirwani Wan Hussain
期刊名称：International Review of Management and Marketing
电子版ISSN：2146-4405
出版年度：2016
卷号：6
期号：4
页码：688-695
语种：English
出版社：EconJournals
摘要：This study attempts to profile non-income consumers by examining their decisions to buy local or imported products. Hypotheses were drawn from discussions on the comparative advantages of advanced and developing countries, as well as the effects of a product’s country-of-origin on customers’ purchasing decisions. Data was collected on 296 university students in Malaysia and analysed through probit regression analysis. The findings reveal that foreign products from advanced countries are preferred by male students because of the superior quality and brand image. On the other hand, family members encourage students to buy local products because they are perceived as being less expensive. Also, students who receive scholarships are more likely to buy local products than self-sponsored students. This research offers insights into ex-ante purchasing behaviour in developing countries particularly among non-income consumers. Keywords: local products, imported products JEL Classifications: F1, F4, Q37
其他摘要：This study attempts to profile non-income consumers by examining their decisions to buy local or imported products. Hypotheses were drawn from discussions on the comparative advantages of advanced and developing countries, as well as the effects of a product’s country-of-origin on customers’ purchasing decisions. Data was collected on 296 university students in Malaysia and analysed through probit regression analysis. The findings reveal that foreign products from advanced countries are preferred by male students because of the superior quality and brand image. On the other hand, family members encourage students to buy local products because they are perceived as being less expensive. Also, students who receive scholarships are more likely to buy local products than self-sponsored students. This research offers insights into ex-ante purchasing behaviour in developing countries particularly among non-income consumers. Keywords: local products, imported products JEL Classifications: F1, F4, Q37