文章基本信息

标题：Effective Factors on Behavior Tendency in the Acceptance of Electronic Banking Based on Planned Behavior Model (TPB)
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作者：Shahram Gilaninia ; Hamidreaza Alipour ; Peyman Rahpeyma 等
期刊名称：International Journal of Business Administration
印刷版ISSN：1923-4007
电子版ISSN：1923-4015
出版年度：2011
卷号：2
期号：4
页码：p54
语种：English
出版社：Sciedu Press
摘要：Now part in growing of the customers is emerging who are interested their banking systems by using the internet and without going to court to do. In this study, research is intended to understand what factors are influencing on the behavioral tendency to accept electronic banking. So three hypothesis was adjusted there is a relation between (1-Attitude to behavior, 2-subjective norm 3- Perceived behavioral control and behavioral tendency in the electronic banking). Statistical research community is all users of Internet banking services bank in Iran (Rasht).The sampling method is availability Non-probable. Data collected from questionnaires and as field. Hypothesis test measure by the correlation coefficient that all hypotheses were confirmed.