文章基本信息

标题：INVESTIGAÇÃO DA RELAÇÃO ENTRE A CAPACIDADE RELACIONAL E O DESEMPENHO DA CARTEIRA DE ALIANÇAS NO SEGMENTO DE LABORATÓRIOS FARMACÊUTICOS BRASILEIROS
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作者：Jessica Ribeiro Cordeiro ; Walter Bataglia
期刊名称：Contextus
印刷版ISSN：1678-2089
电子版ISSN：2178-9258
出版年度：2015
卷号：13
期号：2
页码：36-60
语种：Portuguese
出版社：Universidade Federal do Ceará
摘要：The objective of this work is to understand the procedural relation between the activities of alliance management, that is, the relational capability, and the performance of the alliance portfolio in the segment of human health laboratories in the Brazilian pharmaceutical industry. We used the strategy of four case studies of contractual strategic alliances in different enterprises through interviews with the managers responsible for the alliances. The interviews were transcript and analyzed by the technique of thematic content analysis with categories defined a priori. It was concluded that the relational capability and the prior experience with alliances reduce transaction costs and may generate an alliance portfolio performance that overwhelms coordination costs. DOI: http://dx.doi.org/10.19094/618
关键词：Strategic alliances. Relational capability. Performance of the alliances portfolio. Dynamic capability of organizations. Brazilian pharmaceutical industry.;Alianzas estratégicas. Capacidad relacional. Rendimiento de la cartera de las alianzas. Capacidad dinámica de las organizaciones. Industria farmacéutica brasileña;Alianças Estratégicas, Capacidade Relacional, Desempenho da Carteira de Alianças, Capacidade Dinâmica das Organizações, Setor Farmacêutico Brasileiro.