文章基本信息

标题：A PERTINÊNCIA DE ADEQUAÇÃO DA GESTÃO CRIATIVA À IDENTIDADE DO INDIVÍDUO CRIATIVO
本地全文：下载
作者：Henrique Muzzio ; Fernando Gomes de Paiva Júnior
期刊名称：Contextus
印刷版ISSN：1678-2089
电子版ISSN：2178-9258
出版年度：2015
卷号：13
期号：3
页码：139-155
语种：Portuguese
出版社：Universidade Federal do Ceará
摘要：The objective of this theoretical essay is to analyze the relationship between the individual and creative management. Defends itself an adaptation of a consistent management model with the nuances of organizational universe called creative economy. This symbolic space for creative production is revealed to be characterized by precarious jobs. The demand for attuning the identity of the creative worker with the culture of post-Fordist organizations leads to reflections about the potential for creative collaborations with technologies centered on the search for work policies adequate to the new logic of the market. This requires the formulation of systems that provide incentive for innovative solutions and allow for flexible hours and the open work environments that nurture creativity. The text makes a proposition to consolidate management of creative organizations aligned with the identity characteristics of the creative individual in three levels: individual, group and cultural. DOI: http://dx.doi.org/10.19094/
关键词：Creative economy. Identity. Management technology. Innovation. Creativity.;Economía creativa. Identidad. Gestión creativa. Innovación. Creatividad.;Economia criativa. Identidade. Gestão criativa. Inovação. Criatividade.