文章基本信息

标题：Comportamento do Consumidor: Um Estudo Bibliométrico nos Enanpads 2007-09
本地全文：下载
作者：Irene Raguenet Troccoli ; Karen Gimenez ; Patrícia Nunes Costa Reis 等
期刊名称：Revista Organizações em Contexto
印刷版ISSN：1809-1040
电子版ISSN：1982-8756
出版年度：2011
卷号：7
期号：14
页码：165-189
语种：Portuguese
出版社：Universidade Metodista de São Paulo
摘要：The fundamental role of knowledge creation is to serve as a reference for practitioners and for researchers. Therefore, the comprehension of the knowledge status referring to a certain subject, in a certain moment, is necessary for science evolution. This article is a bibliometric research, studying the state of art of the articles approved for publication in 2007-09 Enanpads in its Consumer Behaviour theme of interest in the Marketing Academic Division. The quantitative distribution of the articles was studied, along with the number of authors by article, the institutions that took part in the congresses considering their geographic region, their state and their capital origin, the frequency of the researchers´ participation, their affiliation, and methodological aspects of the articles. Among the various conclusions brought by this research, it was found that the referred theme remains important in the congress, that the government schools of southern and southeastern Brazil have a predominant presence, and that the quantitative approach remains dominant for researchers
关键词：Enanpad;Comportamento do Consumidor;Bibliometria