文章基本信息

标题：Modelo Integrador de Formação da Estratégia: Um Estudo de Caso
本地全文：下载
作者：Gisele Tajujá Martins ; Rosalia Barbosa Lavarda
期刊名称：Revista Organizações em Contexto
印刷版ISSN：1809-1040
电子版ISSN：1982-8756
出版年度：2013
卷号：9
期号：17
页码：125-153
语种：Portuguese
出版社：Universidade Metodista de São Paulo
摘要：The changes in strategies can affect the organizations in internal and external context in which they are being analyzed. The theory suggests that strategies can be formed in different organizational levels being either top-down (deliberate) as a bottom-up (emergent) depending on the needs of the organization, leading to an integrated strategy formation process ( middle-up-down ). The aim of this study was to identify how the strategy formation process occurs from the perspective of decision-making processes: top-down , bottom-up and middle-up-down . We adopted a qualitative methodology, through the single case study (Eisenhardt, 1989). Data collection was done through interviews, document analysis and direct observation. After analyzing the results we can observe that, although the institution has deliberate strategies, the strategy formation process and decision-making process are modeled as an integrative, with a balance between rationality, vision, participation and resilience.
关键词：processo de formação da estratégia;tomada de decisão;estudo de caso