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  • 标题:RELAÇÕES DE DOMINAÇÃO SIMBÓLICA: ESTABELECIDOS E OS OUTSIDERS NO PROCESSO DE FUSÃO DE UMA INSTITUIÇÃO FINANCEIRA
  • 本地全文:下载
  • 作者:Oliveira ; Cintia Rodrigues de ; Valadão Junior
  • 期刊名称:Gestão e Planejamento
  • 印刷版ISSN:1516-9103
  • 电子版ISSN:2178-8030
  • 出版年度:2015
  • 卷号:16
  • 期号:1
  • 语种:Portuguese
  • 出版社:Universidade Salvador (UNIFACS)
  • 摘要:In this research , we addressed a meeting of cultures , with the aim of analyzing the relations of symbolic domination, between established and outsiders, in a financial institution (MULTIBANCO ) after the acquisition of another financial institution ( NOSSOBANCO ) , created in 2009 . The theoretical approach used for the analysis is the prospect of Elias and Scotson (2000 ) on the relations of symbolic domination and the processes of stigmatization of foreign social groups ( outsiders ), the concept of Robert Park (1928 ) on the marginal and Turner (1974 ) on liminality man. The research is qualitative in nature , and the data collected through semi-structured interviews with the staff of Back Office section of that institution ( MULTIBANCO). As results , we showed that the members of the firm are seen as those who threaten the established culture . Still , we draw attention to an aspect of the organizational dimension that should be considered in mergers and acquisitions : the figuration established - outsiders.
  • 关键词:Cultures;Domination;Established and outsiders;Culturas;Dominación;Establecidos e extranjeros;Culturas;Dominação;Estabelecidos e outsiders
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