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标题：SOSYAL PAZARLAMA YAKLAŞIMI AÇISINDAN BİR UYGULAMA: FİZİKSEL AKTİVİTENİN GERİATRİK KİŞİLERİN YAŞAM KALİTELERİNE ETKİSİ
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作者：Hakan ÜNAL ; Duygu YILDIRIM ; Gönül BABAYİĞİT İREZ 等
期刊名称：Beden Egitimi ve Spor Bilimleri Dergisi
印刷版ISSN：1307-6477
出版年度：2014
卷号：8
期号：1
语种：English
出版社：Nigde University School of Physical Education and Sports
摘要：Abstract This study which was carried out, in terms of social marketing approach, has the purpose of investigating the effects of physical exercises on aged 65 years and over people on quality of life. In this study, a campaign, in social marketing scope was organized and it was advertised by flyers aim to determine the effects of physical activities on life quality of randomly selected volunteer men, above 65 years old who stay in Mugla Abide-H.Nuri Öncüer Senior Center. Moreover, a presentation about physical activity and quality of life was submitted and informed about the programme to 57 senior center participants. The photo and slogan was used and prepared as a flyer to create an effect on participants for this campaign. These flyers were given to participants before the study and waited one week to create awareness about to study. The survey was made and the study was started a week after the flyers were given to participants. The exercises were continued during 8 weeks. The SF 36 quality of life scale, its validity and reliability studies were investigated by Pinar(1996) and Demirsoy(1996), was made under the supervisor of three trainer to randomly selected 27 person from senior center. The results of pre-test and final-test were determined by using SPSS 18 software. As a result, %47 of participants who were impressed from Social marketing programme decided to participate to this study. There were significant differences in some variances (subscales) like physical function, body pain, general health, social function and physical health when compared before and after programme. Keywords: Elderly, Social Marketing, Quality of Life.