文章基本信息

标题：Responsabilidade social: estudo de caso no Instituto RPC - projetos sociais
本地全文：下载
作者：Carine Grosko ; Ivan De Souza Dutra ; Silvio Roberto Stefano 等
期刊名称：Revista Capital Científico
印刷版ISSN：1679-1991
电子版ISSN：2177-4153
出版年度：2011
卷号：8
期号：1
页码：121-134
语种：Portuguese
出版社：Universidade Estadual do Centro Oeste do Paraná
摘要：The present study aimed to analyze social projects that the Institute of Rede Paranaense de Comunicação (RPC, Brazil, state of Parana) developed by applying corporate social responsibility to the benefit of employees and the community in the state of Parana (Brazil). In the literature review highlight the concepts, theories on the subject of Social Responsibility and multidisciplinary theories that aim, the social aspect and the importance of marketing strategies used as an instrument of disclosures of social and environmental enterprises. To conduct the study was used the method of case study as Yin (1989). In a universe of thirty-six employees of the company Guairacá RPC TV (broadcast affiliate group RPC) data were collected on a sample of twenty-seven through the use of questionnaire self-report with ten questions about their social projects for a week, of May 2009. Among the main results, it appears that the RPC has worked and contributed to several social projects, since the establishment of the RPC Corporate Responsibility in 2001, but it is suggested to conduct a better dissemination of its projects with its workforce, because according to research carried out and all employees of the RPC TV Guairacá (Brazil, state of Parana) know these projects.
关键词：Responsabilidade social;gestão empresarial e marketing social.;Social Responsibility;Social Marketing