文章基本信息

标题：Consideraciones ecológicas en el marketing de ciudades: análisis del caso Madrid 2012 ciudad olímpica.
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作者：Ramón Sanguino Galván ; María Isabel Sánchez Hernández ; María Cristina Barriuso Iglesias 等
期刊名称：Universidad y Sociedad
电子版ISSN：2218-3620
出版年度：2008
卷号：10
期号：14
页码：155-162
语种：Spanish
出版社：Universidad de Cienfuegos
摘要：City competitiveness could be understood as the capacity to generate such a physical, technological, social, environmental and institutional context able enough to attract and develop economic activities generating richness and employment. Based on Porter´s theoretical framework, supporting that cities are in competition and considering Madrid 2012 nomination to the Olimpic Games as case study, ecology is presented as a tool of city marketing.
关键词：Competitiveness, city marketing, ecology.;competitividad, marketing de ciudades, ecología.