文章基本信息

标题：Social responsibility: a double corporative strategy?
本地全文：下载
作者：Raquel da Silva Pereira ; Maria Tereza Saraiva de Souza ; Sergio Luiz de Souza Vieira 等
期刊名称：Revista Ibero-Americana de Estratégia
电子版ISSN：2176-0756
出版年度：2007
卷号：5
期号：1
页码：51-62
语种：Portuguese
出版社：Universidade Nove de Julho
摘要：This study, eminently theoretical and based on specific literature review, presents a brief historical approach on the corporative social responsibility, besides offering an updated view of the main norms, existing certifications and awardings in the area, searching, in a wider context, to understand both the original strategical meaning of these actions and this new clipping of observation and analysis, which points to a new niche market, with the trading of products and services that aim to support the companies in the socio-environmental issues. Would this new market assumed the corporative strategy condition?
关键词：Corporative social responsibility. Norms. Certiications. Prizes. Strategy.;Certificações. Estratégia. Normas. Prêmios. Responsabilidade social corporativa.