文章基本信息

标题：Senior customers’ attitudes towards the social responsibility actions of pharmacies and drugstores
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作者：Maria de Lourdes Bacha ; Fernando Luis Cazarotto Berlezzi ; Nadia Wacila Hanania Vianna 等
期刊名称：Revista Ibero-Americana de Estratégia
电子版ISSN：2176-0756
出版年度：2008
卷号：6
期号：2
页码：119-126
语种：Portuguese
出版社：Universidade Nove de Julho
摘要：In this article the attitudes of senior customers are analyzed considering the actions of social responsibility of pharmacies and drugstores in the city of São Paulo. A quantitative and empiric research was carried out taking into account the concept of attitude and the theory regarding the social responsibility, with a non-probabilistic sample of 200 buyers in the city of São Paulo, in 2006. A structured questionnaire was used for field work. The results show ineffective actions of social responsibility from pharmacies and drugstores, in spite of the benefits they could bring to the institutional image and brand.
关键词：Purchase of medicine by senior customers. Social responsibility. Third Age.;Atitudes na compra de medicamentos. Responsabilidade social. Terceira idade.