文章基本信息

标题：Assessment of the quality seen in a restaurant typical theme
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作者：Francisco Alves Pinheiro ; Ângelo Antonio Macedo Leite ; Mariana Santos Almeida de Oliveira 等
期刊名称：Revista Ibero-Americana de Estratégia
电子版ISSN：2176-0756
出版年度：2009
卷号：7
期号：1
页码：53-60
语种：Portuguese
出版社：Universidade Nove de Julho
摘要：To ensure the satisfaction of external customers it is necessary to know their needs. In this perspective, these work objectives assess the perception of quality by the customer outside of a restaurant located in the a restaurant typical theme located in the square of food “Bodódromo” the city of Petrolina/Pe. For both this was a case study, using the model servqual, Parasuraman et al (1985), for removal of information. The results indicated a need for improvement in the services provided by the restaurant.
关键词：Perception. Quality. Restaurant. Service;Percepção. Qualidade. Restaurante. Serviço.