文章基本信息

标题：Relations between retail market and distribution in LPG range: analyzing the cooperation and alliances
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作者：Carlos Alberto Alves ; Michele Tiergarten
期刊名称：Revista Ibero-Americana de Estratégia
电子版ISSN：2176-0756
出版年度：2009
卷号：7
期号：2
页码：101-110
语种：Portuguese
出版社：Universidade Nove de Julho
摘要：This work aims to proceed with the evaluation of relationship between retail market and distribution in liquefied petroleum gas range (LPG), according to Network Theory. This is an exploratory research, with qualitative characteristic, about the dynamics of cooperation relations. The results, although could not be considered as conclusive, by reason of the study of only one case, shows that an alliance with relationship problems and competition, between point-of-sale and resale, probably will be dissolved as soon as the retailer become a reseller.
关键词：Alliances. Cooperation. Distribution. Relationship.;Alianças estratégicas. Cooperação. Distribuição. Relacionamento.