文章基本信息

标题：Application of the Methodology of Balanced Scorecard in the Quality Evaluation System of a Strategic Business Unit Http://Dx.Doi.Org/10.5585/Riae.V9i3.1693
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作者：Sandra Aparecida Nogueira de Oliveira Boffi ; Edson Aparecida De Araújo Querido Oliveira ; Monica Franchi Carnielo 等
期刊名称：Revista Ibero-Americana de Estratégia
电子版ISSN：2176-0756
出版年度：2011
卷号：9
期号：3
页码：139-173
语种：Portuguese
出版社：Universidade Nove de Julho
摘要：Nowadays it is expected current organizations: possess the capabilities of mastering technology, securing international-standard quality, and the ability to meet the expectations of ever-demanding customers. To survive in this competitive environment, it is necessary for enterprises to develop tools capable of defining their position within the market; defining their internal processes taking into consideration their own objectives and prospects for the future. Such tools must be capable of identifying strengths and weaknesses in order to galvanize their position, and determine the best path to follow, even if that means opting for a complete change in direction. This study aspires to describe and analyze the stages concerned with developing performance indicators, integrated and based on the company’s global strategies, using the Balanced Scorecard method. These focus on the sustainability of the organization, and the achievement of goals previously established by the corporate administration. The present research utilizes bibliographical data of themes related to Corporate Management, Control, and Performance Measurement and Models of Performance Indicators. Using the case study method, it can be concluded that performance indicators are vital tools when structured to meet the financial perspectives, of consumers, internal processes and learning and organizational growth.
关键词：Corporative administration;performance indicators;Balanced Scorecard.;Administración Corporativa;Indicadores de rendimiento;Balanced Scorecard.;Administração Corporativa;Indicadores de Desempenho;Balanced Scorecard.