摘要:This present article aims to make an approach to the international trade, showing the competitiveness in the business world, as well as the companies/enterprises need in preparing themselves to face the great competition in the international trade, into a more and more globalized and competitive environment. At the ending 90’s, facing to crises and so many other economic models, some Brazilian enterprises began to adopt an undertaken-mindedness searching insertion in the global market.
关键词:management;information;technology and organizational strategies.;gerenciamento;informação;tecnologia e estratégias organizacionais.