文章基本信息

标题：Aprendizajes estratégicos para la perdurabilidad: reseña de investigación de casos latinoamericanos.
本地全文：下载
作者：Ángel Rodrigo Vélez Bedoya
期刊名称：Universidad & Empresa
印刷版ISSN：0124-4639
电子版ISSN：2145-4558
出版年度：2010
卷号：7
期号：9
页码：86-99
语种：Spanish
出版社：Rosario University
摘要：This article gathers six great happened strategic learning of an investigation on the phenomenon of the enterprise longevity in Latin America. Six cases of the 40 are reviewed that they have been made during 1998 and 2004 in different enterprise contexts from market. Identify the responsibility and the ethics as the base of the strategy of long term and sustainable potential growth in companies of different sizes and missions. Of this philosophical position, the companies have been able to come off a series actions and strategies that have allowed them to remain like leaders by means of the cooperation, the environmental and shared in common sense with the community, the innovation, the management of the change and the administration of the different capitals from the company.
关键词：strategic learning; enterprise longevity; social responsability;aprendizaje estratégico; perdurabilidad empresarial; responsabilidad social.