文章基本信息

标题：¿Empresas o mitos? Elementos comunes de las empresas más antiguas del mundo La importancia de la desmitificación.
本地全文：下载
作者：Hugo Alberto Rivera Rodríguez
期刊名称：Universidad & Empresa
印刷版ISSN：0124-4639
电子版ISSN：2145-4558
出版年度：2010
卷号：8
期号：11
页码：303-314
语种：Spanish
出版社：Rosario University
摘要：It will find in the article a review of the oldest companies of the world and some of oldest of Colombia and Latin America, its country of origin, the main products or services that offer and the competitive advantages that have to them I allow to last but of 1000 years. These companies have become points of comparison and admiration by the other competitors, to the point of being envied. Other words they have become true enterprise myths to the interior of his industrial sectors. So that to consider them a myth? ; Which is the implication to use that term. The answers are developed in the document. Many of them are familiar companies and from the financial point of view their utilities have allowed them to survive but not to excel, nevertheless the single fact to have a history of many generations does them worthy to be studied and to assign them in the enterprise Myth category.
关键词：Enterprise Longevity; Myths; Old Companies;longevidad empresarial; mitos; empresas antiguas.