文章基本信息

标题：Developing cultural competences.
本地全文：下载
作者：Vanessa Bachofer ; Carolina Franco Ruíz ; Maryori Vivas L. 等
期刊名称：Universidad y Sociedad
电子版ISSN：2218-3620
出版年度：2009
卷号：11
期号：17
页码：223-243
语种：English
出版社：Universidad de Cienfuegos
摘要：This contribution deals with a topic of intercultural management as a source of competitive advantages whose significance together with the development of the international trade becomes more important. Firms that expand into foreign markets must adapt themselves to different cultures to be able to communicate effectively with the local background and to achieve the best possible results. This entry is based on the methodology of action research and includes the analysis of the intercultural context of the company Skanska Property CZ
关键词：Culture, national culture, international company, enterprise culture, enterprise culture of an international firm, intercultural context of an enterprise, intercultural communication, competitive advantage, cultural competences, cultural Intelligence.;Cultura, cultura nacional, compañía internacional, cultura corporativa, cultura corporativa de una empresa internacional, contexto intercultural de una empresa, comunicación intercultural, ventaja competitiva, competencias culturales, inteligencia cultura