文章基本信息

标题：Hacia una conceptualización del plan de empresa: una mirada desde la estrategia.
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作者：Fabián Fernando Osorio Tinoco ; Guillermo Murillo Vargas
期刊名称：Universidad y Sociedad
电子版ISSN：2218-3620
出版年度：2011
卷号：12
期号：19
页码：133-150
语种：Spanish
出版社：Universidad de Cienfuegos
摘要：Certainly the current importance of the business plan and its widespread use for finding resources to address when creating a new company. The purpose of this paper is to present a conceptual analysis of the business plan beyond the confined to its use and development, from the look of the Strategy. Presents the conceptual elements of strategy, planning as a process. Finally, the importance of the environment, and concludes with approaches to consider in the future, a comprehensive analysis of business plans, given the importance of such an instrument has been acquiring.
关键词：business plan, strategy, new venture, entrepreneurship;Plan de empresa, estrategia, creación de empresas, emprendimiento