文章基本信息

标题：Bom humor é bom para consumir menos? Uma análise das relações entre humor e saciação de consumo
本地全文：下载
作者：Vinicius Brei ; Thiago Rafael Ferreira Marques ; Natacha Tcholakian 等
期刊名称：Análise
印刷版ISSN：1516-2680
电子版ISSN：1980-6302
出版年度：2013
卷号：23
期号：2
页码：118-128
语种：Portuguese
出版社：Faculdade de Administra??o, Contabilidade e Economia, Pontifícia Universidade Católica do Rio Grande do Sul
摘要：People usually like experiences less as they repeat them, that is, they satiate. This phenomenon acts against consumers’ happiness, as it drives them to fell less satisfied with what they have. Considering that mood is a key variable in the satiation process in consumption situations, we carried on an experimental design composed by two complementary studies, aimed at verifying if the mood state is an influencer variable of this process. Results show that people in positive mood show a decrease in satiation levels during consumption situations. This results brings new knowledge to theory as well as new possibilities of improving consumer well-being.
关键词：Satiation. Mood. Emotions. Well-being. Consumption.;Saciação. Humor. Emoção. Método experimental.