文章基本信息

标题：An Analysis of External Publicity Text Translation from the Perspective of Eco-translatology—A Case Study of Huai’an External Publicity Translation
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作者：Xiaomei Xu ; Xingxia Zhou
期刊名称：Theory and Practice in Language Studies
印刷版ISSN：1799-2591
出版年度：2015
卷号：5
期号：5
页码：1116-1121
语种：English
出版社：Academy Publisher
摘要：External publicity plays an important role in the course of internationalization. And it is necessary for translator in the process of translating external publicity to consider the differences between the two languages and cultures, which is the key to the fact that whether the true publicity can be really achieved. The present research employs the theory of eco-translatology to study the translation of external publicity. The translation version in Huai’an municipal government website is taken as a case analysis to support the author’s view point. The existing errors are pointed out and the factors resulting in the problems are listed. At the same time, some strategies and approaches are proposed in the terms of improvement, which serve as theoretical and practical references for those working on the translation of external publicity texts as well as other practical writings.
关键词：eco-translatology;adaptation and selection;translation of external publicity;multi-dimension transformation