文章基本信息

标题：O choque político do ano: a imprensa e a eleição de Celso Pitta para a prefeitura de São Paulo de 1996
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作者：Cloves Luiz Pereira Oliveira
期刊名称：Civitas
印刷版ISSN：1519-6089
电子版ISSN：1984-7289
出版年度：2008
卷号：8
期号：2
页码：258-282
语种：English
出版社：Faculdade de Filosofia e Ciências Humanas, Pontifícia Universidade Católica do Rio Grande do Sul
摘要：According to the leading Brazilian newspapers and magazines, the surprising elections of the Black economist Celso Pitta to São Paulo’s City Hall materialized “the political shock of the year” in 1996. Considering the meaning of this victory, since it is still rare the cases of Black politicians winning mayor position in Brazil’s major cities, it is comprehensible that Pitta’s election has become such an important political and journalistic event. This article analyzes the news coverage granted by A Folha de São Paulo and O Estado de São Paulo to Celso Pitta’s campaigns and to his opponents in 1996 São Paulo’s mayoral elections. Besides aiming to reveal the pattern of news coverage of the two main Paulistas newspapers in the election that took to the power the first black mayor of São Paulo, this paper discusses the influence of the racial and gender representations in the rhetoric of those newspapers, in constructing the candidates’ images and electoral agenda.
关键词：Gender; race and politics;Elections;Political campaigns;Rhetorical strategies;Black candidates;Gênero; raça e política;Eleições;Campanhas políticas;Estratégias retóricas;Candidatos negros