文章基本信息

标题：Relações interorganizacionais no desenvolvimento de produtos inovadores: o caso dos alimentos funcionais
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作者：Guilherme Rodrigues Oliveira ; Luciana Marques Viera ; Marcia Dutra De Barcellos 等
期刊名称：Análise
印刷版ISSN：1516-2680
电子版ISSN：1980-6302
出版年度：2012
卷号：23
期号：3
页码：284-292
语种：Portuguese
出版社：Faculdade de Administra??o, Contabilidade e Economia, Pontifícia Universidade Católica do Rio Grande do Sul
摘要：In the food industry, innovation arises from the development of new products and is an important source of differentiation and value. The functional food (FF) is considered an innovation. The objective of this study is to describe the existing inter-organizational relations in FF chain. To achive, semi-structured interviews were conducted qualitatively. High Level organizational interactions have been identified for the development of new products. Understanding the structure of inter-organizational relationships should be treated as important for the development of FF, because it can help the food industry to add value and gain market share.
关键词：Functional food. Interorganizational relations. Development of new products.;Alimento funcional. Relações interorganizacionais. Desenvolvimento de novos produtos.