文章基本信息

标题：Discussion, Dialogue, Discourse| Dialogue in Public Relations Roles: A Q Study Among Young Professionals
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作者：Helena Stehle ; Simone Huck-Sandhu
期刊名称：International Journal of Communication
印刷版ISSN：1932-8036
出版年度：2016
卷号：10
页码：22
语种：English
出版社：USC Annenberg Center
摘要：This article addresses the need to analyze dialogue and its aspects in functionalist public relations (PR) role research. In addition to exploring PR roles with regard to the relevance of dialogue, it analyzes how dialogue may be linked to individual or organizational contexts. This study builds on the literature on dialogue in PR and role research. It presents a Q study that used a sample of 22 young PR professionals in Germany. This study identified four roles differing with regard to dialogic aspects. Findings suggest that dialogic practice may be linked to contextual variables, such as one’s personal life. This study contributes to the exploration of PR roles and illustrates a method that has great potential for PR research.
其他摘要：This article addresses the need to analyze dialogue and its aspects in functionalist public relations (PR) role research. In addition to exploring PR roles with regard to the relevance of dialogue, it analyzes how dialogue may be linked to individual or organizational contexts. This study builds on the literature on dialogue in PR and role research. It presents a Q study that used a sample of 22 young PR professionals in Germany. This study identified four roles differing with regard to dialogic aspects. Findings suggest that dialogic practice may be linked to contextual variables, such as one’s personal life. This study contributes to the exploration of PR roles and illustrates a method that has great potential for PR research.
关键词：dialogue; public relations; PR roles; Q study; young professionals