文章基本信息

标题：“That Show Really Spoke to Me!”: The Effects of Compatible Psychological Needs and Talk Show Host Style on Audience Activity
本地全文：下载
作者：Stephanie Edgerly ; Melissa Gotlieb ; Emily Vraga 等
期刊名称：International Journal of Communication
印刷版ISSN：1932-8036
出版年度：2016
卷号：10
页码：21
语种：English
出版社：USC Annenberg Center
摘要：One recent change in the U.S. media landscape is the shift toward specialized audiences consuming specialized news content. With this trend as a backdrop, this study argues that viewers of a news talk show are more involved with the show’s content when the style of the show is compatible with their psychological needs. This proposition is tested across two instances of compatibility: a host promoting critical debate and viewers with a high need for cognition, and a host promoting humorous commentary and viewers with a high need for humor. Results from an experimental design support the compatibility argument. When compatibility occurred, respondents perceived the program as more relevant, which in turn increased cognitive and behavioral activity regarding the program’s content.
其他摘要：One recent change in the U.S. media landscape is the shift toward specialized audiences consuming specialized news content. With this trend as a backdrop, this study argues that viewers of a news talk show are more involved with the show’s content when the style of the show is compatible with their psychological needs. This proposition is tested across two instances of compatibility: a host promoting critical debate and viewers with a high need for cognition, and a host promoting humorous commentary and viewers with a high need for humor. Results from an experimental design support the compatibility argument. When compatibility occurred, respondents perceived the program as more relevant, which in turn increased cognitive and behavioral activity regarding the program’s content.
关键词：news audiences; uses and gratifications; experiment; need for cognition; need for humor