文章基本信息

标题：The Ubiquitous Presidency: Toward a New Paradigm for Studying Presidential Communication
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作者：Joshua M. Scacco ; Kevin Coe
期刊名称：International Journal of Communication
印刷版ISSN：1932-8036
出版年度：2016
卷号：10
页码：24
语种：English
出版社：USC Annenberg Center
摘要：The rhetorical presidency—a deeply influential paradigm for understanding presidential communicative governance—has been disrupted by dramatic changes in the U.S. electorate, the media environment, the goals of public appeals, and the nature of political content. To address the rhetorical presidency’s limitations with regard to current presidential communication practices, we conceptualize and offer a preliminary test of a new paradigm: the ubiquitous presidency. This paradigm argues that modern presidents cultivate a highly visible and nearly constant presence in political and nonpolitical arenas of American life by being accessible, personal, and pluralistic.
其他摘要：The rhetorical presidency—a deeply influential paradigm for understanding presidential communicative governance—has been disrupted by dramatic changes in the U.S. electorate, the media environment, the goals of public appeals, and the nature of political content. To address the rhetorical presidency’s limitations with regard to current presidential communication practices, we conceptualize and offer a preliminary test of a new paradigm: the ubiquitous presidency. This paradigm argues that modern presidents cultivate a highly visible and nearly constant presence in political and nonpolitical arenas of American life by being accessible, personal, and pluralistic.
关键词：ubiquitous presidency; rhetorical presidency; presidential communication; emergent media; pluralismpresidential communication;emergent media;pluralism