文章基本信息

标题：Understanding Engagement and Willingness to Speak Up in Social Television: A Full-Season, Cross-Genre Analysis of TV Audience Participation on Twitter
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作者：Fabio Giglietto ; Giovanni Boccia Artieri ; Laura Gemini 等
期刊名称：International Journal of Communication
印刷版ISSN：1932-8036
出版年度：2016
卷号：10
页码：21
语种：English
出版社：USC Annenberg Center
摘要：The widespread use of digital platforms has changed the way people watch television. Despite an abundance of empirical studies, full-season, cross-genre analyses of different TV formats are rare. Based on a data set of 1,383,414 tweets, this study aims to close this gap by comparing Twitter commentaries around the 2012–2013 seasons of the Italian edition of The X Factor and the political talk show Servizio Pubblico . For each episode, we identify peaks of Twitter engagement and analyze the corresponding TV scene, revealing the role played by suspense and surprise in catalyzing the engagement of online audiences. A content analysis of 12,640 tweets created during peaks of engagement reveals how willingness to speak up varies when the topic is politics rather than entertainment.
其他摘要：The widespread use of digital platforms has changed the way people watch television. Despite an abundance of empirical studies, full-season, cross-genre analyses of different TV formats are rare. Based on a data set of 1,383,414 tweets, this study aims to close this gap by comparing Twitter commentaries around the 2012–2013 seasons of the Italian edition of The X Factor and the political talk show Servizio Pubblico . For each episode, we identify peaks of Twitter engagement and analyze the corresponding TV scene, revealing the role played by suspense and surprise in catalyzing the engagement of online audiences. A content analysis of 12,640 tweets created during peaks of engagement reveals how willingness to speak up varies when the topic is politics rather than entertainment.
关键词：audience studies; Twitter; TV; second screen; social TV