文章基本信息

标题：Opinion Leadership| Editorial Introduction | Opinion Leadership Revisited: A Classical Concept in a Changing Media Environment
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作者：Mike S. Schäfer
期刊名称：International Journal of Communication
印刷版ISSN：1932-8036
出版年度：2015
卷号：9
页码：4
语种：English
出版社：USC Annenberg Center
摘要：Along with the media landscape, the patterns of opinion leadership have changed profoundly. The concept of opinion leadership, which was established in the 1940s and has been used in numerous studies since, has been challenged by the intermingling of old and new media. This special section of the International Journal of Communication analyzes what kinds of opinion leadership can be found in contemporary media environments and to what extent extensions or adaptations of the original concept might be necessary. The special section presents three empirical studies focusing on different facets of opinion leadership—on the opinion leaders themselves, on opinion leadership in parasocial relations, and on influence and selection processes in adolescent networks—as well as a commentary by Elihu Katz.
其他摘要：Along with the media landscape, the patterns of opinion leadership have changed profoundly. The concept of opinion leadership, which was established in the 1940s and has been used in numerous studies since, has been challenged by the intermingling of old and new media. This special section of the International Journal of Communication analyzes what kinds of opinion leadership can be found in contemporary media environments and to what extent extensions or adaptations of the original concept might be necessary. The special section presents three empirical studies focusing on different facets of opinion leadership—on the opinion leaders themselves, on opinion leadership in parasocial relations, and on influence and selection processes in adolescent networks—as well as a commentary by Elihu Katz.
关键词：opinion leadership; communication theory; mass media; social media; media change