文章基本信息

标题：Toward an Implicit Cognition Account of Attribute Agenda Setting
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作者：Florian Arendt ; Cornelia Brantner
期刊名称：International Journal of Communication
印刷版ISSN：1932-8036
出版年度：2015
卷号：9
页码：22
语种：English
出版社：USC Annenberg Center
摘要：We propose an implicit cognition account of attribute agenda setting (AAS). We draw a distinction between implicit AAS, which conceptualizes media effects on automatically activated object-attribute associations, and explicit AAS, which deals with their overt expression. Previous research has relied almost exclusively on explicit AAS. This is unfortunate, because people must have the motivation and the ability to report inner mental associations. We investigated AAS in the context of the 2014 European Union parliamentary elections using a content analysis and a two-wave panel survey. Exposure to the mediated attribute agenda elicited implicit AAS effects, but no impact on the explicit dimension could be discerned. Only by additionally taking into account implicit cognition were we able to reveal substantial AAS effects.
其他摘要：We propose an implicit cognition account of attribute agenda setting (AAS). We draw a distinction between implicit AAS, which conceptualizes media effects on automatically activated object-attribute associations, and explicit AAS, which deals with their overt expression. Previous research has relied almost exclusively on explicit AAS. This is unfortunate, because people must have the motivation and the ability to report inner mental associations. We investigated AAS in the context of the 2014 European Union parliamentary elections using a content analysis and a two-wave panel survey. Exposure to the mediated attribute agenda elicited implicit AAS effects, but no impact on the explicit dimension could be discerned. Only by additionally taking into account implicit cognition were we able to reveal substantial AAS effects.
关键词：attribute agenda setting; implicit; cognition; attitudes; European Union; Affect Misattribution Procedure ; AMP